Birchwood Cafe



A beloved neighborhood restaurant with a commitment to promoting delicious and healthful eating and improving people’s connection to the food system needed more space after 18 years . Owner Tracy Singleton decided that fundraising via Kickstarter fit with her community approach. Field Guide served as communication consultants to the internal team, helping craft an overall strategy and weighing in on the launch event, messaging, perks, and media relations.  The campaign proved to be very successful, exceeding their goal, and generating loads of goodwill along the way. Since then,  we’ve acted as a “special projects” team, helping streamline their donations and giving program, doing strategic planning and media outreach as the Birchwood heads into their 24th year of  serving “Good Real Food.”

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