Clients

01. Chowgirls

02. Mademoiselle Miel

03. Birchwood Cafe

04. Yes on 2

05. Nell's Remedies

06. Other Fine Folks

  1. 01. Chowgirls

    chowgirls

    When this successful women-owned catering company with a gallery of awards and a killer brand called us to bolster marketing for special events and weigh in on long-term strategy, we were all in! Establishing a media partnership for their music and food series Locavore Serenade, developing processes for media relations, and facilitating internal communications will help prepare the company for another fantastic decade of growth.

     

    www.chowgirls.net

  2. 02. Mademoiselle Miel

    121112mielThis busy and incredibly talented entrepreneur and artist /chocolatier/beekeeper with an exquisite product asked for our help to prioritize goals, coordinate PR and sales efforts, and develop messaging and marketing collateral. We’ve worked to spread the word about her delicious honey bon-bons and developed a social media campaign -- “Buy a Stick, Save a Bee” -- for her honey-bee sticks, sales of which raise funds for the University of Minnesota's Bee Lab.

    www.mademoisellemiel.com

     

  3. 03. Birchwood Cafe

    birchwoodA beloved neighborhood restaurant with a commitment to promoting delicious and healthful eating and improving people’s connection to the food system needed more space after 18 years . Owner Tracy Singleton decided that fundraising via Kickstarter fit with her community approach. Field Guide served as communication consultants to the internal team, helping craft an overall strategy and weighing in on the launch event, messaging, perks, and media relations.  The campaign proved to be very successful, exceeding their goal, and generating loads of goodwill along the way.

    www.kickstarter.com/projects/birchwoodcafe/birchwood-cafe-its-grow-time

  4. 04. Yes on 2

    Yeson2Yes on 2 Mpls Campaign

    Over 80 Minneapolis neighborhood restaurants were negatively affected by an outdated mandate requiring compliance with a 70/30 ratio of food to alcohol sales. After a group of committed entrepreneurs secured a ballot initiative for the 2014 election that would pave the way for more modern and business friendly regulation, they needed to educate voters on the issue and garner support. They turned to Field Guide and we provided a brand campaign -- YesOn2 -- including logo, identity, and fun, campy videos featuring star performances by former mayor RT Rybak and members of Rogue Valley and The New Standards, and Jeremy Messersmith. The energetic campaign succeeded and a whopping 83% of Minneapolis voters said Yes On 2.

    http://www.yeson2mpls.com

  5. 05. Nell's Remedies

    NellsNell’s Remedies

    When Nell Rueckl, owner of the two successful SPOT Spa locations in Minneapolis wanted to bring her hand crafted organic bath salts and scrubs to market, she enlisted Field Guide’s assistance. We helped with branding, media outreach, and marketing strategy for a very special product line. Beautiful packaging and careful on-brand plans made for an instant hit among devotees of healthy holistic body care.

    http://www.nellsremedies.com

  6. 06. Other Fine Folks

    sproiuts2Here are few of the many fine folks we've had the pleasure of working with:

    Avison Young Nonprofit Practice Group

    Bartmann Group

    The Beez Kneez

    Broders Restaurants

    Culture Casts

    Eureka Recycling

    Foxglove Market and Studio

    Fresh Energy

    Isadore Nut Company

    The Lismore Hotel

    Little Free Library

    M2 Foundation

    Peace Coffee

    Pollinate MN

    Propel Nonprofits

    Shepherd’s Way Farms

    St. Paul Public Schools Foundation 

    Superior Switchel

    Tech Dump /Tech Discounts

    Urban Roots

    Waldmann Brewery

     

     

     

     


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