Field Guide is the agency of record for all things communication and media relations for the Keg and Case West 7th Market., which opened mid-September 2018 at the iconic Schmidt Brewery complex. The market is made up of over 20 businesses plus a park and events throughout the year. Our team started during the historic building's reconstruction, and has continued to amplify the stories of all these great people doing wonderful things through the grand opening and beyond. We love the focus on community that this project has, and are thrilled to support and collaborate with the diverse small businesses and entrepreneurs that make up the energetic ecosystem comprising Keg and Case.
Since 2014, we've proudly helped raise awareness about this Minnesota social enterprise and its dual mission. Tech Dump and Tech Discounts, its retail arm, create jobs for people with barriers to employment while protecting the environment by reducing the electronic waste stream. Field Guide and Tech Dump have worked together to create media outreach plans
and campaigns that help tell their story. We've also collaborated on marketing strategies that raise awareness about its important work on all fronts, all while increasing business for its recycling and retail operations so it can continue to grow.
Putting a priority on people, the planet and profit while running multiple restaurants (Barbette, Book Club, Pat’s Tap, Tiny Diner, Gigi’s, The Bird, Bryant Lake Bowl, Bread & Pickle, and Red Stag Supperclub) and throwing happening events such as Bastille Day and InCahoots means many balls in the air and tons of opportunities for messaging. Bartmann Group called us for help with media outreach, marketing and branding for new ventures. We’re happy to be a part of this stellar team providing creative strategic muscle and tactical implementation.
A beloved neighborhood restaurant with a commitment to promoting delicious and healthful eating and improving people’s connection to the food system needed more space after 18 years . Owner Tracy Singleton decided that fundraising via Kickstarter fit with her community approach. Field Guide served as communication consultants to the internal team, helping craft an overall strategy and weighing in on the launch event, messaging, perks, and media relations. The campaign proved to be very successful, exceeding their goal, and generating loads of goodwill along the way. Since then, we've acted as a "special projects" team, helping streamline their donations and giving program, doing strategic planning and media outreach as the Birchwood heads into their 24th year of serving “Good Real Food.”
When this successful women-owned catering company with a gallery of awards and a killer brand called us to bolster marketing for special events and weigh in on long-term strategy, we were all in! Establishing a media partnership for their music and food series Locavore Serenade, developing processes for media relations, and facilitating internal communications will help prepare the company for another fantastic decade of growth.
Here are few of the many fine folks we've had the pleasure of working with: