When this successful women-owned catering company with a gallery of awards and a killer brand called us to bolster marketing for special events and weigh in on long-term strategy, we were all in! Establishing a media partnership for their music and food series Locavore Serenade, developing processes for media relations, and facilitating internal communications will help prepare the company for another fantastic decade of growth.
This busy and incredibly talented entrepreneur and artist /chocolatier/beekeeper with an exquisite product asked for our help to prioritize goals, coordinate PR and sales efforts, and develop messaging and marketing collateral. We’ve worked to spread the word about her delicious honey bon-bons and developed a social media campaign -- “Buy a Stick, Save a Bee” -- for her honey-bee sticks, sales of which raise funds for the University of Minnesota's Bee Lab.
A beloved neighborhood restaurant with a commitment to promoting delicious and healthful eating and improving people’s connection to the food system needed more space after 18 years . Owner Tracy Singleton decided that fundraising via Kickstarter fit with her community approach. Field Guide served as communication consultants to the internal team, helping craft an overall strategy and weighing in on the launch event, messaging, perks, and media relations. The campaign proved to be very successful, exceeding their goal, and generating loads of goodwill along the way.
Over 80 Minneapolis neighborhood restaurants were negatively affected by an outdated mandate requiring compliance with a 70/30 ratio of food to alcohol sales. After a group of committed entrepreneurs secured a ballot initiative for the 2014 election that would pave the way for more modern and business friendly regulation, they needed to educate voters on the issue and garner support. They turned to Field Guide and we provided a brand campaign -- YesOn2 -- including logo, identity, and fun, campy videos featuring star performances by former mayor RT Rybak and members of Rogue Valley and The New Standards, and Jeremy Messersmith. The energetic campaign succeeded and a whopping 83% of Minneapolis voters said Yes On 2.
When Nell Rueckl, owner of the two successful SPOT Spa locations in Minneapolis wanted to bring her hand crafted organic bath salts and scrubs to market, she enlisted Field Guide’s assistance. We helped with branding, media outreach, and marketing strategy for a very special product line. Beautiful packaging and careful on-brand plans made for an instant hit among devotees of healthy holistic body care.
Here are few of the many fine folks we've had the pleasure of working with: