01. Keg and Case West 7th Market

02. Tech Dump

03. Bartmann Group

04. Birchwood Cafe

05. Chowgirls

06. Other Fine Folks

  1. 01. Keg and Case West 7th Market

    Field Guide is the agency of record for all things communication and media relations for the Keg and Case West 7th Market., which opened mid-September 2018 at the iconic Schmidt Brewery complex.  The market is made up of over 20 businesses plus a park and events throughout the year.  Our team started during the historic building's reconstruction, and has continued to amplify the stories of all these great people doing wonderful things through the grand opening and beyond. We love the focus on community that this project has, and are thrilled to support and collaborate with the diverse small businesses and entrepreneurs that make up the energetic ecosystem comprising Keg and Case.

  2. 02. Tech Dump

    Since 2014, we've proudly helped raise awareness about this Minnesota social enterprise and its dual mission. Tech Dump and Tech Discounts, its retail arm, create jobs for people with barriers to employment while protecting the environment by reducing the electronic waste stream. Field Guide and Tech Dump have worked together to create media outreach plans
    and campaigns that help tell their story. We've also collaborated on marketing strategies that raise awareness about its important work on all fronts, all while increasing business for its recycling and retail operations so it can continue to grow.

  3. 03. Bartmann Group

    Putting a priority on people, the planet and profit while running multiple restaurants (Barbette, Book Club, Pat’s Tap, Tiny Diner, Gigi’s, The Bird, Bryant Lake Bowl, Bread & Pickle, and Red Stag Supperclub) and throwing happening events such as Bastille Day and InCahoots means many balls in the air and tons of opportunities for messaging. Bartmann Group called us for help with media outreach, marketing and branding for new ventures. We’re happy to be a part of this stellar team providing creative strategic muscle and tactical implementation.

  4. 04. Birchwood Cafe



    A beloved neighborhood restaurant with a commitment to promoting delicious and healthful eating and improving people’s connection to the food system needed more space after 18 years . Owner Tracy Singleton decided that fundraising via Kickstarter fit with her community approach. Field Guide served as communication consultants to the internal team, helping craft an overall strategy and weighing in on the launch event, messaging, perks, and media relations.  The campaign proved to be very successful, exceeding their goal, and generating loads of goodwill along the way. Since then,  we've acted as a "special projects" team, helping streamline their donations and giving program, doing strategic planning and media outreach as the Birchwood heads into their 24th year of  serving “Good Real Food.”

  5. 05. Chowgirls

    When this successful women-owned catering company with a gallery of awards and a killer brand called us to bolster marketing for special events and weigh in on long-term strategy, we were all in! Establishing a media partnership for their music and food series Locavore Serenade, developing processes for media relations, and facilitating internal communications will help prepare the company for another fantastic decade of growth.


  6. 06. Other Fine Folks

    sproiuts2Here are few of the many fine folks we've had the pleasure of working with:

    Appetite for Change /Breaking Bread Café

    Avison Young Nonprofit Practice Group

    The Beez Kneez

    Broders Restaurants

    Culture Casts

    Eureka Recycling

    Foxglove Market and Studio

    Fresh Energy

    Isadore Nut Company

    Kill Kancer

    The Lismore Hotel

    Little Free Library

    M2 Foundation

    Mademoiselle Miel

    Peace Coffee

    Pollinate MN

    Propel Nonprofits

    Rose Street Patisserie

    ReUSE Minnesota

    Shepherd’s Way Farms

    St. Paul Public Schools Foundation 

    Superior Switchel

    Urban Roots

    Waldmann Brewery






© 2015-17 FieldGuideInc

Home | Hello from the Field! | What We Do | Clients | Kudos | Contact