Field Guide is the agency of record for all things communication and media relations for the Keg and Case West 7th Market, which opened mid-September 2018 at the iconic Schmidt Brewery complex. The market is made up of over 20 businesses plus a park and events throughout the year. Our team started during the historic building's reconstruction, and has continued to amplify the stories of all these great people doing wonderful things through the grand opening and beyond. We love the focus on community that this project has, and are thrilled to support and collaborate with the diverse small businesses and entrepreneurs that make up the energetic ecosystem comprising Keg and Case.
Since 2014, we've proudly helped raise awareness about this Minnesota social enterprise and its dual mission. Tech Dump and Tech Discounts, its retail arm, create jobs for people with barriers to employment while protecting the environment by reducing the electronic waste stream. Field Guide and Tech Dump have worked together to create media outreach plans
and campaigns that help tell their story. We've also collaborated on marketing strategies that raise awareness about its important work on all fronts, all while increasing business for its recycling and retail operations so it can continue to grow.
We were thrilled to be invited to serve as the press team for Minneapolis' first Taste of Iceland festival in 2019, a 5 day celebration of all things Icelandic. The program included a special menu from an award winning guest chef at the Red Stag Supperclub, a cocktail class held by the country's top mixologist serving up delicious drinks, literary events with Andri Snaer Magnuson, a giveaway by Icealandair, and a rock concert at the Fine Line featuring some of Iceland's most exciting goth bands. Field Guide drove promotion and the media strategy for this exciting event series, and worked in close collaboration with festival partners to ensure its success.
A beloved neighborhood restaurant with a commitment to promoting delicious and healthful eating and improving people’s connection to the food system, Field Guide Inc has been a proud partner promoting the mission and food at Birchwood Cafe. Working closely with owner Tracy Singleton, Field Guide has served as communication consultants for their team doing everything from helping them run their first fundraising campaign to doing strategic planning and media outreach.
Putting a priority on people, the planet and profit while running multiple restaurants (Barbette, Book Club, Pat’s Tap, Tiny Diner, Gigi’s, The Bird, Bryant Lake Bowl, Bread & Pickle, and Red Stag Supperclub) and throwing happening events such as Bastille Day and InCahoots means many balls in the air and tons of opportunities for messaging. Bartmann Group called us for help with media outreach, marketing and branding for new ventures. We’re happy to be a part of this stellar team providing creative strategic muscle and tactical implementation.
Here are few of the many fine folks we've had the pleasure of working with: