When we brought Field Guide on board to help with marketing and social media we were instantly impressed by how well they already seemed to know our business. Their remarkable intuition and innovative planning allowed us to check off so many of our business goals within 6 months it nearly made our heads spin! From meaningful marketing campaigns to internal communication, Christine and Mary effectively took our brand—and our people—to a better place. Brilliant!
-Heidi Andermack and Amy Brown, Owners
We are very proud of our double mission at Tech Dump where we make both an environmental and social impact. It was difficult, however, to find the right partner to help build our brand. The team at Field Guide completely understood and supported our vision, providing clear communications and identifying the most cost-efficient ways to spread the word. Beyond the significant revenue and web traffic growth we’ve seen since working with them, they’ve joined in discussions regarding important strategy decisions and business model tweaks. They are an important part of our team.
-Amanda LaGrange, CEO
Working with Mary and Christine has been a great boost to Mademoiselle Miel. They seemed to always belong and have been partners with me in planning and approaching the future. My business moved to the next level with their help. From organizing a schedule, reviewing design and even picking up last minute supplies for an event, they are an amazing source of support. Their counsel is always creative and wise with resources in every nook and cranny. The two are a magical pair whom I consider friends and essential for the future of my business.
-Susan Brown, CEO
From the first meeting with Mary and Christine, I knew they “got” me and understood how I wanted to expand my business. Their expert writing style and sales business know-how has positioned me for a very promising future.
-Tasya Kelen, Owner
The Yes On 2 Mpls campaign got off to a strong start because of the incredible branding Field Guide Inc. provided us. When a supporter of the campaign volunteered to make some videos for us we handed the project over to FGI, knowing that their ability to communicate with clarity and their rolodex of local celebrities was going to make that project a success. Nearly 10,000 YouTube views later, we knew we made the right call.
-Joe Widmer, Campaign Spokesperson
We called Field Guide because we needed help getting a concise vision for a group of interested but busy restaurant owners.
We wanted a simple way to speak to the issue of why people should care about changing the outdated 70/30 food to beer and wine sales ratio that affected 72 neighborhood restaurants in Minneapolis.
Field Guide got it instantly, came up with naming and branding strategies that worked. They hit the ground running, diplomatically, and came up with fun, effective ways to get the word out through traditional media and via grassroots/ viral methods as well.
Posters, buttons, yard signs, promo materials for the restaurants- you name it, they were on it. They helped craft and produce some down-and-dirty, campy and funny videos that helped people understand the issue. They worked some casting magic—helping Yes on 2 Mpls succeed with a whopping 83% of the vote. I would work with Field Guide again in a heartbeat.
-Matthew Steiner, Executive Director
Mary and Christine are a wonderful resource. When I made the decision to go launch a Kickstarter in the fall of 2012, they jumped right in, joined the team with helped craft our strategy and messaging. Their insight and writing skills were invaluable.
The Field Guides stuck with it through the entire crazy ride and helped keep the campaign energy and morale alive, the messaging on point, and they led the coordination of key elements that made our Kickstarter a wonderful success: from the launch party to the rewards structure, celebration events and media relations. (And most importantly they kept me sane :))
Field Guides are now my go-to when I have extra projects including presentations and articles — they understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
-Tracy Singleton, Owner
FieldGuide is amazing – you are savvy, high speed and get shit done. …..thank you.
-Tony Bol, Founder
You guys seem to have a magical power. I’ve been able to accomplish so much since we met!
-Anne Murphy, Owner