By nature of when we began our collaborative work with BWP, we started by promoting “Facilitating Cultural Change“ an annual workshop that founder and president Athena Adkins helps facilitate. We prepared a communications audit to identify opportunities for improvement and consistency and did some intensive discovery work with Athena and her core team of coaches and consultants. We then created a field guide for all things communication. We identified brand language that kept the essence of BWP’s mission, vision, and values, and we created new brand language and established best practices for integrating it all. We had intentional conversations with BWP to reveal and clarify their work objectives so we could craft effective messaging. This process created opportunities for inter-team unification and goal setting. During the process of updating BWP’s website, it became clear that it was time for a new one. We partnered with the talented team at HAFI and worked together to create an engaging new site. Field Guide provided project management, copywriting, and provided input on design and UX. We were excited that the team was also up for a refreshed logo to match the spirit and tone of the website. The refreshed logo, also created by HAFI, honored the original one but added fresh energy and a bold, bright look. Collaboratively, we also created a new tagline that more succinctly described BWP’s work: “Building your capacity to create change.” We also facilitated getting client testimonials, creating a social media content strategy that would reflect the group’s goals and personality and work to create trust and enthusiasm amongst prospective clients.