The Little PR Agency that could

About Us

Not a typical agency

Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us. Our team takes that good and makes it even better.

Our Team

Clients

CONTACT

Principals

Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide, Inc. in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Amanda LaGrange

Chief Operating Officer

With a background in corporate finance, small business marketing, and executive leadership Amanda brings a unique approach to supporting impact-driven organizations as they grow and scale. Amanda's work is grounded in her belief that business can be a solution for injustice. When not deep in data analysis or sharing new brand-building strategies, Amanda loves being a proud Auntie, a Hoosier-turned-Minnesotan, and a new dog-mom.

Naomi Silber

Communications Specialist

Detail-oriented and creative, Naomi’s talents bring out the best of the brands she works with. She loves to use her expertise of getting people invested in local businesses and social causes - skills she gained during her past experience in fundraising and development. Outside of work, Naomi runs a matchmaking and dating service with her friends and spends time with her Golden Retriever, Yala.

Lily Shaw

Project Manager

Lily is a purpose driven collaborator, with extensive experience creating solutions that propel growth and expand ideas. Lily blends her background in project management, brand strategy, customer experience, programming, marketing, producing and community building to deliver high quality experiences that inspire change. She is a self-motivated, reliable and an agile leader committed to work that combines creativity, collaboration and integrity. In her free-time she loves to volunteer.

Katrina Ortloff

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Lucie McCallum

Research + Special Projects

Lucie is currently studying economics at the University of Miami, with additional focuses in mathematics, Spanish, and sociology. She is deeply passionate about utilizing the intersections between these disciplines to optimize strategies in the fight for sustainable social change. She has several years of experience working in consulting and the nonprofit sector and is beginning her second year working with Ecotone Analytics as a Junior Impact Analyst. Lucie is also an avid jazz musician and loves to get active in the great outdoors.

Fine folks we’ve had the pleasure of working with:

Recent Collaborations

Appetite for Change
bakehouse
Bap and Chicken
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chroma Zone Mural Festival
Chowgirls Killer Catering
Clancey’s
Coltura
ComMUSICation
Eat Street Crossing
Eureka Recycling
KFAI MinneCulture: Dreamland
First Avenue: First Love Project
Feeding The Dream
Guacaya Bistreaux
Happy Human Fitness
Honey & Rye
Hark! Cafe
Let’s Talk Womxn - Twin Cities
MN Craft Beverage Council
Minnesota Rice Project
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Open Arms of Minnesota
Panchamaya Yoga Therapy
Patisserie 46
Ono Hawaiian Plates
Repowered fka Tech Dump/Tech Discounts
Rose Street Patisserie
Simpls
Spinning Wylde
Spot Spas
Spye
Saint Paul Brewing
Steller Handcrafted Goods
Steller Kindness Project
The Vinguard
Two Bettys
Union Hmong Kitchen
Vinai
Watershed Spa + Baths

past clients

Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
Broders' Restaurants
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
St. Paul Public Schools Foundation
Superior Switchel
Talisman
Taste of Iceland
Unite + Fight
Waldmann Brewery
Worker B

KUDOS

They added authenticity, nuance, and an element of surprise that makes for a good story.
Rob Davis
Director, Center for Pollinators in Energy
They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
Tracy Singleton
Owner, Birchwood Cafe
From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
Heidi Andermack & Amy Brown
Owners, Chowgirls Killer Catering

More good stuff →