Savvy communications strategy and public relations services for your brand.
Field Guide is a strategic communications consultancy providing customized solutions for brands and organizations that are making a positive impact on the world. Our clients are forward-thinking organizations, those focused on community and those that have a social or sustainable component to their mission. Our team is collaborative, talented, and passionate about making good better.
Mary Quinn McCallum
Chief Executive Officer and Founder
Mary is a natural connector, thoughtful collaborator, and fierce advocate for what she believes in. Mary started Field Guide, Inc., in 2013 as a way to blend her diverse background with her passion for creating more good in the world. From her activism in sustainability, waste reduction, and healthy food systems to her unwavering commitment to supporting local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself lucky to do this work, and is fortunate to have great clients and a fantastic team.
In her spare time, Mary is happiest enjoying her husband’s cooking, rocking out at her friends’ shows, or spending time with her family. Mary grew up in Stillwater, Minnesota, with stops in Paris, San Francisco, and Los Angeles along the way. She now lives in St. Paul with her husband, three fierce and fabulous daughters, and shaggy dog Alfie.
Adaptable, curious, and eager to take on new challenges, Teresa is the product of the expat experience. Growing up overseas shaped her into a sharp and empathetic communicator with a knack for learning new languages. After graduating from the New School with a degree in Cultural and Media Studies, she embarked on a mission-driven career spanning both coasts. From immigrant rights advocacy and feminist youth media programs in Seattle, to brand management at a national health foundation in New Jersey, Teresa has a wide range of experience developing and executing communications strategies for good causes. Joining Field Guide Inc was a natural next step for her. A Virgo who is always willing to roll up her sleeves, Teresa’s favorite words are, “How can I help?”
Outside of work Teresa loves using her brain for fun creative endeavors, whether it’s editing funny family videos, hosting parties, or designing board games. She lives in St. Paul with her husband, daughter, and acrobatic cat, Buster.
Born and raised in Bismarck, ND, Taylor is a linear thinker with a critical eye who is always ready to help out other do-gooders. An entrepreneur himself, he has launched some of the most infamous and creative ventures in the Twin Cities like the once-grand Zombie Pub Crawl, digital news start-up Bring Me The News, interactive visuals agency vidtiger, and more. Taylor’s years of experience coupled with his keen sense of the local media and business landscape makes him an asset for the rich variety of work done by Field Guide, Inc.
When he isn’t working with Field Guide Inc. or his other clients, Taylor is cooking up something tasty for his family, organizing board game tournaments and movie marathons, or spreading the gospel of rock with his band the Whiskey Rock and Roll Club.
Appetite for Change/Breaking Bread Café
The Beez Kneez
The Black Hart of St. Paul
Chow Girls Killer Catering
Chroma Zone Mural Festival
Flavors of the Falls
Foxglove Market and Studio
Isadore Nut Company
Keg and Case Market
The Lismore Hotel
Little Free Library
Red Wing Golf Course
Rose Street Patisserie
Shepherd’s Way Farms
Soo Visual Arts Center
St. Paul Public Schools Foundation
Steller Kindness Project
Taste of Iceland
Union Hmong Kitchen
Unite + Fight
- They added authenticity, nuance, and an element of surprise that makes for a good story.
- They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
- From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!