The Little PR Agency that could

About Us

Not a typical agency

Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us. Our team takes that good and makes it even better.

Our Team

Clients

CONTACT

Principals

Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide, Inc. in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Shasa Lashea

Communications Specialist

A communications and marketing professional with a focus on writing and editing, Shasa comes to Field Guide with marketing and promotions experience in the Twin Cities live music scene. She enjoys translating abstract and seemingly amorphous ideas into grounded and approachable language. She has refined this skill through ongoing practice in journalistic research and interviewing. Shasa is an aesthete and has a background in readable and artful graphic design for both print and screen. She holds a bachelor’s degree in religious studies and a concentration in French. Her personal interests include cybersecurity, music exploration, and fashion.

Emma Pittelko

Project Manager

Drawing from a diverse professional background spanning mental health care, corporate recruiting, and social media management, Emma integrates her empathy-driven communication style into all that she does. Emma has a knack for digital design and a passion for process enhancement and outside-the-box problem solving.

Emma is a sun-chaser, a chronic rearranger, and a dedicated people person - she loves to collaborate, learn people’s stories, & connect meaningfully.

Taylor Carik

Senior Communications Strategist

For the past 20+ years, Taylor Carik has been at the forefront of new media and news media. He's won two regional Emmys for his work in local publications and television, helped the digital news service Bring Me the News, was named City Pages’ Best Blog of 2008, and published the beloved print alt-weekly DISPATCH from 2021-2023. Taylor also has worked in some of the biggest events in the state as a co-founder of the legendary Zombie Pub Crawl and a co-organizer of the relaunched Taste of Minnesota festival. In addition to his consulting work, he teaches as an adjunct faculty at Augsburg University. Taylor has been an important part of the Field Guide team since 2018.

Amanda LaGrange

Strategic Advisor + Board Member

With a background in corporate finance, small business marketing, and executive leadership Amanda brings a unique approach to supporting impact-driven organizations as they grow and scale. Amanda's work is grounded in her belief that business can be a solution for injustice. When not deep in data analysis or sharing new brand-building strategies, Amanda loves being a proud Auntie, a Hoosier-turned-Minnesotan, and a new dog-mom.

Katrina Casey

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Lucie McCallum

Impact Analyst & Communications Specialist

Lucie brings a background in economics and corporate social responsibility to our team, with experience in the nonprofit sector and as an impact analyst. She is deeply passionate about fostering cross-sector communication and leveraging the power of data to optimize strategies for sustainable social and economic development. Lucie received a bachelor’s degree in Economics and a minor in Spanish from the University of Miami. In her free time, Lucie is also an avid jazz musician and a lover of the great outdoors, whether hiking, camping, or scuba diving.

Fine folks we’ve had the pleasure of working with:

Recent Collaborations

An Opera Theatre
Appetite for Change
bakehouse
BIPOC Foodways Alliance
Broders' Restaurants
Chroma Zone Mural Festival
Community Collage
Elevate Hennepin
Epilepsy Foundation of MN
Eureka Recycling
Honey & Rye
Macalester College
Maji ya Chai Land Sanctuary
Minnesota Public Radio
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Patisserie 46
PRISM
Ono Hawaiian Plates
Rose Street Patisserie
Shop for Change
Spinning Wylde
Watershed Spa + Baths
Women’s Advocates
Visit Saint Paul

past clients

AteAteAte Food Hall
Avison Young
Bap & Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chowgirls
Clancey’s
Coltura
ComMUSICation
Craftmade Aprons
Eat for Equity
Eat Street Crossing
Ecotone Analytics
Feeding The Dream
First Avenue: First Love Project
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Guacaya Bistreaux
Gustola Granola
Happy Human Fitness
Hark! Cafe
Keg and Case Market
KFAI Minneculture
Kill Kancer
Let’s Talk Womxn - Twin Cities
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Martha's Gardens
MN Craft Beverage Council
MN Rice Project
Niko Niko
Open Arms of Minnesota
Panchamaya Yoga Therapy
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
repowered
Shepherd’s Way Farms
Simpls
Spot Spas
Spye
Star Bar & Bistro / Hotel Indigo
Saint Paul Brewing
St. Paul Public Schools Foundation
Steller Handcrafted Goods
Steller Kindness Project
Superior Switchel
Talisman
Taste of Iceland
Tech Dump / Tech Discounts
The Vinguard
Two Bettys
Union Hmong Kitchen
Unite + Fight
Vinai
Waldmann Brewery
Worker B

KUDOS

Mary, I can’t thank you enough for your presence and support throughout this year! I’m so lucky to have you in my corner.
Jaimee Lucke Hendrikson
President and CEO, Visit Saint Paul
Mary is a true listener, storyteller, and inspiration to people, and a supports them in expressing themselves in their own writing and communication.
Tasha Powell
Co-founder and President, Appetite For Change
We couldn't have done any of this without you and your amazing team!
Lisa Lane
Director of Public Policy, Open Arms of Minnesota

More good stuff →