The Little PR Agency that could

About Us

Not a typical agency

Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us.  Our team takes that good and makes it even better.


Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide, Inc. in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Mitra Jun Jalali

Special Projects Manager

Mitra Jun Jalali is the proud daughter of immigrants from Iran and Korea. In addition to being a cat mom and Marvel maven, she is also a former classroom teacher, organizer, and policy aide. She works with Field Guide part-time as a consultant and special projects manager. Outside of Field Guide, Mitra serves her community as a Councilwoman for the city of Saint Paul representing the neighborhoods of Ward 4.

Jill Holter

Communications Specialist

Jill Holter is a storyteller, advocate, cook, and educator. She’s spent many years writing for a variety of audiences and amplifying stories of oft-unsung heroes – farmers, chefs, small brands, and average folks making above-average impacts. After spending much time in front of the camera cooking and teaching, she now loves to put the stories of others’ work and passions out into the world. Working in communications and fundraising roles in the non-profit sector, primarily hunger relief, has heightened her determination to ensure all families and individuals have access to what they need to live healthy, thriving lives. Outside of work, Jill is a mother to six terrific kids, grows a big organic garden, volunteers and mentors, nurtures a sourdough, and cheers loudly for the Skippers, Gophers, and Vikings.

Katrina Ortloff

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Carrie Bather

Communications Associate

A curious and creative mind, Carrie Bather is passionate about solving problems and creating content with organizations that positively impact our world. Her background in social media strategy and video production, along with Bachelor's degrees in both Communications and Gender, Women, & Sexuality Studies, offers a unique ability to tell stories through a variety of digital platforms. Carrie enjoys using her knack for strategic thinking and bringing ideas to life to advocate for social causes and local businesses. Outside of Field Guide, Carrie loves making music, improv comedy, and spending time in Northern Minnesota.
Fine folks we’ve had the pleasure of working with:

2021 Collaborations

Appetite for Change
Bap and Chicken
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chroma Zone Mural Festival
KFAI MinneCulture: Dreamland 2021
First Love Project: 
Feeding The Dream
Happy Human Fitness
Hark! Cafe
MN Craft Beverage Council 
Minnesota Rice Project
Panchamaya Yoga Therapy
Patisserie 46
Rose Street Patisserie
Spinning Wylde
Spot Spas
Saint Paul Brewing
Steller Handcrafted Goods
Steller Kindness Project
Tech Dump
Tech Discounts
The Vinguard
Union Hmong Kitchen
Watershed Baths + Spa

past clients

Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
Broders' Restaurants
Chowgirls Killer Catering
Eat for Equity
Ecotone Analytics
Eureka Recycling
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
St. Paul Public Schools Foundation
Superior Switchel
Taste of Iceland
Unite + Fight
Waldmann Brewery
Worker B


  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering