The Little PR Agency that could

About Us

Not a typical agency


Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us.  Our team takes that good and makes it even better.


Principals

Mary Quinn McCallum

Chief Executive Officer and Founder


Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide, Inc. in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Katrina Ortloff

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Carrie Bather

Communications Associate

A curious and creative mind, Carrie Bather is passionate about solving problems and creating content with organizations that positively impact our world. Her background in social media strategy and video production, along with Bachelor's degrees in both Communications and Gender, Women, & Sexuality Studies, offers a unique ability to tell stories through a variety of digital platforms. Carrie enjoys using her knack for strategic thinking and bringing ideas to life to advocate for social causes and local businesses. Outside of Field Guide, Carrie loves making music, improv comedy, and spending time in Northern Minnesota.

Lucie McCallum

Research + Special Projects

Lucie is currently studying economics at the University of Miami, with additional focuses in mathematics, Spanish, and sociology. She is deeply passionate about utilizing the intersections between these disciplines to optimize strategies in the fight for sustainable social change. She has several years of experience working in consulting and the nonprofit sector and is beginning her second year working with Ecotone Analytics as a Junior Impact Analyst. Lucie is also an avid jazz musician and loves to get active in the great outdoors.

Wesley Wright

Research + Special Projects

Wesley Wright is a writer and researcher who is passionate about food equity in the community. On Saturday mornings, he hosts The Un-Bougie Foodie, on 104.7FM WEQY where dives into trending food topics, including food distribution resources, new dining options, and more. Outside of work, Wesley loves exploring all kinds of eating establishments, or creating his own dishes at home, including specialties from his native country, Belize. His expertise and insights are a valuable addition to our team.

Charlene “Chuck” Perella

Administrative Support / Project Management

Chuck has a background in the hospitality field and a finely honed sense of organization. She’s our behind the scenes magician when it comes to project management and keeping track of all the balls we have in the air. Her other big projects are currently centered around the 20 acre property and home she and her husband recently purchased and moved to in Southern Minnesota.

Sonia Moreno Garcia

Special Projects / Customer experience

A trained acupuncturist and esthetician originally from Guadalajara, Jalisco, Mexico, Sonia brings her expertise in the health and wellness field to help inform our work with clients. Her keen intuition and attention to detail is helpful in assessing customer experience. Sonia’s bright disposition and sunny smile is an extra perk of working with her.
Fine folks we’ve had the pleasure of working with:

Recent Collaborations

Appetite for Change
Bap and Chicken
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chroma Zone Mural Festival
Clancey’s
Coltura
Eat Street Crossing
KFAI MinneCulture: Dreamland
First Avenue: First Love Project 
Feeding The Dream
Guacaya Bistreaux
Happy Human Fitness
Honey & Rye Bakehouse
Hark! Cafe
Let’s Talk Womxn - Twin Cities
MN Craft Beverage Council 
Minnesota Rice Project
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Panchamaya Yoga Therapy
Patisserie 46
Ono Hawaiian Plates
Repowered
Rose Street Patisserie
Spinning Wylde
Spot Spas
Spye
Saint Paul Brewing
Steller Handcrafted Goods
Steller Kindness Project
Tech Dump
Tech Discounts
The Vinguard
Union Hmong Kitchen
Vinai 
Watershed Spa + Baths


past clients

Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
Broders' Restaurants
Chowgirls Killer Catering
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Eureka Recycling
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
St. Paul Public Schools Foundation
Superior Switchel
Talisman
Taste of Iceland
Unite + Fight
Waldmann Brewery
Worker B

KUDOS

  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering