The Little PR Agency that could

About Us

Not a typical agency.

Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for brands and organizations making a positive impact on the world. Our clients are forward-thinking organizations, focused on community with a social or sustainable r missions. Our team makes good better.


Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide Inc in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Mitra Jun Jalali

Special Projects Manager

Mitra Jun Jalali is the proud daughter of immigrants from Iran and Korea. In addition to being a cat mom and Marvel maven, she is also a former classroom teacher, organizer, and policy aide. She works with Field Guide part-time as a consultant and special projects manager. Outside of Field Guide, Mitra serves her community as a Councilwoman for the city of Saint Paul representing the neighborhoods of Ward 4.

Katrina Ortloff

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Emily Lall, aka “Lally”

Intern and Digital Media Whiz

We first met Lally through our work with the Steller Kindness Project. We love her can-do attitude, interest in values-driven brands, and creative skills. Lally is pursuing a Marketing major and Digital Media Arts minor at Hamline University. Lally is motivated, energetic, and has experience in project management and social media marketing. All of that, combined with her keen eye and infectious smile all make her a fantastic addition to the Field Guide team.
Fine folks we’ve had the pleasure of working with:

Appetite for Change
Avison Young
Bap and Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
The Black Hart of St. Paul
Breaking Bread Café
Broders' Restaurants
Can Can Wonderland
Chef Yia Vang
Chowgirls Killer Catering
Chroma Zone Mural Festival
Co Kitchen
Craftmade Aprons
Dreamland 2021 Eat for Equity
Ecotone Analytics
Eureka Recycling
First Love Project
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Happy Human Fitness
Hark! Cafe
Isadore Nut Company
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Minnesota Rice
MN Craft Beverage Council
Northern Coffeeworks
Patisserie 46
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Rose Street Patisserie
Shepherd’s Way Farms
Spinning Wylde
Spot Spas
Saint Paul Brewing
St. Paul Public Schools Foundation
Steller Handcrafted Goods
Steller Kindness Project
Superior Switchel
Taste of Iceland
Tech Dump
Union Hmong Kitchen
Unite + Fight
Urban Roots
Waldmann Brewery
Watershed Baths + Spa
Worker B


  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering