The Little PR Agency that could

About Us

Not a typical agency

Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us. Our team takes that good and makes it even better.

Our Team

Clients

CONTACT

Principals

Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide, Inc. in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Shasa Lashea

Communications Specialist

A communications and marketing professional with a focus on writing and editing, Shasa comes to Field Guide with marketing and promotions experience in the Twin Cities live music scene. She enjoys translating abstract and seemingly amorphous ideas into grounded and approachable language. She has refined this skill through ongoing practice in journalistic research and interviewing. Shasa is an aesthete and has a background in readable and artful graphic design for both print and screen. She holds a bachelor’s degree in religious studies and a concentration in French. Her personal interests include cybersecurity, music exploration, and fashion.

Emma Pittelko

Project Manager

Drawing from a diverse professional background spanning mental health care, corporate recruiting, and social media management, Emma integrates her empathy-driven communication style into all that she does. Emma has a knack for digital design and a passion for process enhancement and outside-the-box problem solving.

Emma is a sun-chaser, a chronic rearranger, and a dedicated people person - she loves to collaborate, learn people’s stories, & connect meaningfully.

Amanda LaGrange

Strategic Advisor + Board Member

With a background in corporate finance, small business marketing, and executive leadership Amanda brings a unique approach to supporting impact-driven organizations as they grow and scale. Amanda's work is grounded in her belief that business can be a solution for injustice. When not deep in data analysis or sharing new brand-building strategies, Amanda loves being a proud Auntie, a Hoosier-turned-Minnesotan, and a new dog-mom.

Katrina Casey

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Lucie McCallum

Research + Special Projects

Lucie is a graduate of the University of Miami with a degree in Economics and a minor in Spanish. She is deeply passionate about fostering cross-sector communication and leveraging the power of data in order to optimize strategies for sustainable social and economic development. She has several years of experience as a consultant in the nonprofit sector and as an Impact Analyst and Communications Manager with Ecotone Analytics. Lucie is also an avid jazz musician and a lover of the great outdoors, whether hiking, camping, or discovering the beauty of the underwater world through scuba diving.

Fine folks we’ve had the pleasure of working with:

Recent Collaborations

An Opera Theatre
Appetite for Change
AteAteAte Food Hall
bakehouse
BIPOC Foodways Alliance
Broders' Restaurants
Can Can Wonderland
Chroma Zone Mural Festival
Community Collage
Eat Street Crossing
Elevate Hennepin
Eureka Recycling
Honey & Rye
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Patisserie 46
PRISM
Ono Hawaiian Plates
Repowered
Rose Street Patisserie
Shop for Change
Spinning Wylde
Saint Paul Brewing
Watershed Spa + Baths
Visit Saint Paul

past clients

Avison Young
Bap & Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
Black Hart of St. Paul
Breaking Bread Café
Chef Yia Vang
Chowgirls
Clancey’s
Coltura
ComMUSICation
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Feeding The Dream
First Avenue: First Love Project
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Guacaya Bistreaux
Gustola Granola
Happy Human Fitness
Hark! Cafe
Keg and Case Market
KFAI Minneculture
Kill Kancer
Let’s Talk Womxn - Twin Cities
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Martha's Gardens
MN Craft Beverage Council
MN Rice Project
Niko Niko
Open Arms of Minnesota
Panchamaya Yoga Therapy
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
Simpls
Spot Spas
Spye
Star Bar & Bistro / Hotel Indigo
St. Paul Public Schools Foundation
Steller Handcrafted Goods
Steller Kindness Project
Superior Switchel
Talisman
Taste of Iceland
Tech Dump / Tech Discounts
The Vinguard
Two Bettys
Union Hmong Kitchen
Unite + Fight
Vinai
Waldmann Brewery
Worker B

KUDOS

They added authenticity, nuance, and an element of surprise that makes for a good story.
Rob Davis
Director, Center for Pollinators in Energy
They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
Tracy Singleton
Owner, Birchwood Cafe
From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
Heidi Andermack & Amy Brown
Owners, Chowgirls Killer Catering

More good stuff →