The Little PR Agency that could

About Us

Not a typical agency.

Savvy communications strategy and            public relations services for your brand.

Field Guide is a strategic communications consultancy providing customized solutions for brands and organizations that are making a positive impact on the world. Our clients are forward-thinking organizations, those focused on community and those that have a social or sustainable component to their mission. Our team is collaborative, talented, and passionate about making good better.

Our Team

Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide Inc in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Taylor Carik

Strategic Consultant

Born and raised in Bismarck, ND, Taylor is a linear thinker with a critical eye who is always ready to help out other do-gooders. An entrepreneur himself, he has launched some of the most infamous and creative ventures in the Twin Cities like the once-grand Zombie Pub Crawl, digital news start-up Bring Me The News, interactive visuals agency vidtiger, and more. Taylor’s years of experience coupled with his keen sense of the local media and business landscape makes him an asset for the rich variety of work done by Field Guide, Inc. 


Appetite for Change/Breaking Bread Café
Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
The Black Hart of St. Paul
Broders' Restaurants
Chow Girls Killer Catering
Chroma Zone Mural Festival
Ecotone Analytics
Eureka Recycling
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Isadore Nut Company
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Northern Coffeeworks 
Patisserie 46
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Rose Street Patisserie
Shepherd’s Way Farms

Soo Visual Arts Center
Spot Spas
St. Paul Public Schools Foundation
Steller Kindness Project
Superior Switchel
Taste of Iceland
Tech Dump
Union Hmong Kitchen
Unite + Fight
Urban Roots
Waldmann Brewery


  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering