The Little PR Agency that could

About Us

Not a typical agency

Savvy communications strategy and public relations services for meaningful brands.

Field Guide provides customized solutions for forward-thinking brands and organizations- those whose "good" work has a positive impact on the world around us.  Our team takes that good and makes it even better.


Mary Quinn McCallum

Chief Executive Officer and Founder

Mary is a natural connector, and fierce advocate for what she believes in. Mary founded Field Guide, Inc. in 2013 as a way to blend her diverse experience and professional background with her passion for creating more good in the world. From her activism at the crossroads of environmental, social, and racial justice, to her unwavering support of local businesses, Mary approaches Field Guide as an extension of how she lives her values. She understands the right channels and means to connect her clients with the right audience. Mary considers herself fortunate to be able to do this work, and is adept at putting together just the right team for every project.

Amanda LaGrange

Chief Operating Officer

With a background in corporate finance, small business marketing, and executive leadership Amanda brings a unique approach to supporting impact-driven organizations as they grow and scale. Amanda's work is grounded in her belief that business can be a solution for injustice. When not deep in data analysis or sharing new brand-building strategies, Amanda loves being a proud Auntie, a Hoosier-turned-Minnesotan, and a new dog-mom. 


Lily Shaw

Project Manager

Lily is a purpose driven collaborator, with extensive experience creating solutions that propel growth and expand ideas. Lily blends her background in project management, brand strategy, customer experience, programming, marketing, producing and community building to deliver high quality experiences that inspire change. She is a self-motivated, reliable and an agile leader committed to work that combines creativity, collaboration and integrity. In her free-time she loves to volunteer.

Katrina Ortloff

Project Manager, Researcher

A natural planner and avid investigator, Katrina seeks to simplify and prepare projects for success. She brings a sunny disposition and some solid credentials, having earned Bachelor’s degrees in both mass communications and international relations, as well as a Master's degree in Public Administration. Katrina enjoys strolling around the lakes of Minneapolis, coffee in hand, thinks organizing things is fun, and believes in never having a muted moment.

Lucie McCallum

Research + Special Projects

Lucie is currently studying economics at the University of Miami, with additional focuses in mathematics, Spanish, and sociology. She is deeply passionate about utilizing the intersections between these disciplines to optimize strategies in the fight for sustainable social change. She has several years of experience working in consulting and the nonprofit sector and is beginning her second year working with Ecotone Analytics as a Junior Impact Analyst. Lucie is also an avid jazz musician and loves to get active in the great outdoors.
Fine folks we’ve had the pleasure of working with:

Recent Collaborations
Appetite for Change
BIPOC Foodways Alliance
Black Hart of St. Paul
Breaking Bread Café
Broders' Restaurants
Can Can Wonderland
Chroma Zone Mural Festival
Community Collage
Eat Street Crossing
Elevate Hennepin
Eureka Recycling
First Avenue: First Love Project
Guacaya Bistreaux
Honey & Rye
Let’s Talk Womxn - Twin Cities
Martha's Gardens
Move Me documentary
Niko Niko
Nobel Conference at Gustavus Adolphus College
Open Arms of Minnesota
Patisserie 46
Ono Hawaiian Plates
Rose Street Patisserie
Shop for Change
Spinning Wylde
Saint Paul Brewing
Star Bar & Bistro / Hotel Indigo
Steller Handcrafted Goods
Steller Kindness Project
The Vinguard
Two Bettys
Watershed Spa + Baths
Visit Saint Paul

past clients
Avison Young
Bap & Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
Chef Yia Vang
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Happy Human Fitness
Hark! Cafe
Keg and Case Market
KFAI Minneculture
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
MN Craft Beverage Council
MN Rice Project
Panchamaya Yoga Therapy
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
Spot Spas
St. Paul Public Schools Foundation
Superior Switchel
Taste of Iceland
Tech Dump / Tech Discounts
Union Hmong Kitchen
Unite + Fight
Waldmann Brewery
Worker B

  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering