We’re proud of the work we’ve done with our clients and believe success is found in strong partnerships. But don’t take it from us - see what folks have to say about their experiences working with the Field Guide team.

Start Something Good Today

eat street crossing

It has been such a pleasure working with Mary and her team at Field Guide throughout the opening process of our food hall. Mary and her team's thoughtful and thorough guidance, coordination, and execution of our brand, website, media relations, and event planning gave us peace of mind while we focused on operations, which was essential for a successful grand opening!

Lina Goh
President of Eat Street Crossing

thoughtful and thorough guidance

AOT (an opera theater)

I really can't say it enough, thank you again for all the tremendous support of AOT and DIVAS & DRAG! Sold-out shows, amazing interviews, fantastic coverage and we could not have achieved all that without your true belief in this event and your work ethic. On behalf of AOT and all our artists involved in D&D, thank you so so much! I look forward to future collaborations with you all. Endless thanks!

Kelly Turpin
Executive Director & Producer

your true belief in this event and your work ethic


When we started embarking on developing a new brand after nearly 10 years in business as Honey & Rye, Mary & team were instrumental. From the very beginning of brand development - whiteboard naming sessions, developing our voice & personality, reining us in when we got in the weeds - to website copy, a brand guide, all the way through to media strategy as we prepared to open our doors. Field Guide was with us at every step as an invaluable resource & cheerleader. They adapted as our needs changed & continue to do so. Being a part of the Field Guide family means they believe in your brand, including the people & vision behind it. The impact has been greater awareness in the community and in the press and has allowed us to more easily share the exciting things we are doing with a wider audience.

Anne Andrus
Founder + owner Honey & Rye and bakehouse

greater awareness in the community and in the press
Patisserie 46 and Rose Street Patisserie

From the opening of every new location to each award and accolade, Mary and team have walked down the path with us. They have carefully and meticulously helped us navigate each turn. The level of understanding they have shown our companies, trade and teams has been outstanding. With brand development, website makeovers, coaching team leads for press training, social media campaigns (the list truly can run on) Field Guide has been an invaluable asset to us.

Elizabeth Rose

John Kraus
Chef/Founder & Member of Relais Desserts Group

I love
Urban Roots MN

Mary and the Field Guide team possess a keen ability to work across all platforms, connecting Urban Roots to an interesting and inclusive group of ambassadors—chefs, journalists, and entrepreneurs alike—all in support of our multi-faceted programming in conservation, urban agriculture, and the food world. Field Guide had just the right mix of creativity, savvy, connectivity, and commitment to our mission to cultivate and empower youth through connections to nature, healthy food, and community through paid internships and opportunities that they might not otherwise encounter. We worked collaboratively with Field Guide over several years to successfully grow our audience, enabling us to develop campaigns, generate media attention in ways that propelled us into new territory, and—most importantly—make a solid and lasting impact.

Patsy Noble
Executive Director (ret. 2020), Urban Roots MN
just the right mix of creativity, savvy, connectivity, and a commitment to our mission

Broders' Restaurants

Working with Field Guide has been a solid decision for our company. With their collaboration, we have been able to bring strategy, clarity, and intention to the communications goals and initiatives that had been becoming challenges within our organization. I always look forward to any opportunities to engage with Mary and her team at Field Guide.

Charlie Broder
Owner, General Manager, & Wine Director at Broders' Restaurants

working with Field Guide has been a solid decision for our company
Birchwood Cafe

Field Guide is a wonderful resource. When I made the decision to go launch a Kickstarter in the fall of 2012, they jumped right in, joined the team with helped craft our strategy and messaging. Their insight and writing skills were invaluable. The Field Guides stuck with it through the entire crazy ride and helped keep the campaign energy and morale alive, the messaging on point, and they led the coordination of key elements that made our Kickstarter a wonderful success: from the launch party to the rewards structure, celebration events and media relations. (And most importantly they kept me sane :))

Field Guides are now my go-to when I have extra projects including presentations and articles — they understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.

Tracy Singleton
their insight and writing skills were invaluable