GOOD MADE BETTER

WORK

ENERGETIC, EFFECTIVE, SAVVY

At Field Guide, we make good organizations even better through energetic, effective strategies, creative teamwork and savvy communications outreach. We work behind the scenes to support our clients in whatever capacity they need.

Featured WORK

Maji ya Chai

Rebeka Ndosi’s dream of equitable access to nature’s wonders in Two Harbors, Minnesota

BetterWorld Partners

BetterWorld Partners guides Twin Cities changemakers

bakehouse

When a beloved bakery expanded, so did its brand strategy

Saint Paul Brewing

Transforming a historic brewery into a favorite local destination

PRISM

Dignity-centered nonprofit increases capacity to meet growing community needs

Divas and Drag

An unabashed celebration of identity told through the art of Drag and the spectacle of Opera returns to the stage

Open Arms of Minnesota

Established nonprofit doubles down on delivering meals to the chronically ill

WaterShed Spa

Making the dream of the Twin Cities first communal spa + bathing destination a reality

Eat Street Crossing

A successful launch for Eat Street Crossing, a long-awaited food hall

Fine folks we’ve had the pleasure of working with:

Recent Collaborations

An Opera Theatre
Appetite for Change
bakehouse
BIPOC Foodways Alliance
Broders' Restaurants
Chroma Zone Mural Festival
Community Collage
Elevate Hennepin
Epilepsy Foundation of MN
Eureka Recycling
Honey & Rye
Macalester College
Maji ya Chai Land Sanctuary
Minnesota Public Radio
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Patisserie 46
PRISM
Ono Hawaiian Plates
Rose Street Patisserie
Shop for Change
Spinning Wylde
Watershed Spa + Baths
Women’s Advocates
Visit Saint Paul

past clients

AteAteAte Food Hall
Avison Young
Bap & Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chowgirls
Clancey’s
Coltura
ComMUSICation
Craftmade Aprons
Eat for Equity
Eat Street Crossing
Ecotone Analytics
Feeding The Dream
First Avenue: First Love Project
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Guacaya Bistreaux
Gustola Granola
Happy Human Fitness
Hark! Cafe
Keg and Case Market
KFAI Minneculture
Kill Kancer
Let’s Talk Womxn - Twin Cities
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Martha's Gardens
MN Craft Beverage Council
MN Rice Project
Niko Niko
Open Arms of Minnesota
Panchamaya Yoga Therapy
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
repowered
Shepherd’s Way Farms
Simpls
Spot Spas
Spye
Star Bar & Bistro / Hotel Indigo
Saint Paul Brewing
St. Paul Public Schools Foundation
Steller Handcrafted Goods
Steller Kindness Project
Superior Switchel
Talisman
Taste of Iceland
Tech Dump / Tech Discounts
The Vinguard
Two Bettys
Union Hmong Kitchen
Unite + Fight
Vinai
Waldmann Brewery
Worker B

Recent Wins

"Living in the Art of Josh Madson & the Mankato Community Collage"

"Ooh la la: Where to find local French fare as the Olympics are underway in Paris"

Pâtisserie 46 | Rose Street Pâtisserie

"Carter to lead Epilepsy Foundation"

Epilepsy Foundation of Minnesota

Hometown Source

"Patio Season: The Ultimate Guide to Outdoor Dining in Minnesota"

Saint Paul Brewing

Minnesota Monthly

"Weekly Dish with Steph and Steph"

Broders' Cucina Italiana

"No time or money for a big trip? Try a summer staycation in the Twin Cities"

Axios Twin Cities

"North Shore nature retreat creates intentional space for people of color"

Maji ya Chai Land Sanctuary

"Meet the woman working to make St. Paul more magnetic"

"Zen Box owner on coping with inflation, two years of street construction"

Eat Street Crossing

Mpls. St. Paul Business Journal

"A Flashy New Asian Mall and Dining Destination Is Coming to the North Suburbs"

Eater Twin Cities

"25 Mother’s Day brunches in the Twin Cities that will dazzle mom"

Patisserie 46 | Rose Street Patisserie

"Art Hounds: Reflecting On A Lost Art"

An Opera Theatre

"New Ulm Community Collage Project"

Community Collage

The Journal, New Ulm, Minn.

"Acclaimed chef to open new Asian eatery at Minneapolis food hall"

Eat Street Crossing

Bring Me The News

"Best Bets: April 15-21 | Things to do this week: Junk Bonanza, ’The Cradle Will Rock,’ fashion shows, and more"

An Opera Theatre

Minnesota Monthly

"All-in-one guide to Easter brunch, buffets, takeout and carrot cakes"

bakehouse | Pâtisserie 46 | Rose Street Pâtisserie

"National Pi(e) Day at Bakehouse"

bakehouse | Honey & Rye

"Celebrate Pi Day by making the perfect pie crust"

"Not going anywhere for spring break? Try these fun Twin Cities area family activities"

Can Can Wonderland | Watershed Spa

"Pi Day prep: The best places to get pie in the Twin Cities"

"8 things to know about the new food hall coming to Burnsville"

"Sweating Buckets, and Loving It: Minnesotans and Their Saunas"

The New York Times

"Updated: Attention procrastinators, dinner reservations are still available"

Guacaya Bistreaux | Rose Street Patisserie | Honey & Rye

"9 free things to do in the Twin Cities this week"

Mall of America

"Where to Eat for Valentine's Day"

Broders' Cucina Italiana | Saint Paul Brewing | Terzo

"Updated: Attention procrastinators, dinner reservations are still available"

Honey & Rye | Rose Street Patisserie

"The Hottest New Restaurants in Minneapolis and St. Paul Right Now, February 2024"

Ono Hawaiian Plates

Eater Twin Cities

"Peek Inside United Noodles’ New Hawaiian Restaurant"

Ono Hawaiian Plates

"Popular Menu Item Returns To South Minneapolis Restaurant After 20 years"

Broders' Cucina Italiana

"The 5 best things our food writers ate in the Twin Cities area this week"

MORE Wins

"Star Wars, May the 4th be with you "

Can Can Wonderland

" St. Anthony: Humble Minneapolis entrepreneurs on the mend after COVID downturns"

Steller Kindness Project + Steller Handcrafted Goods

"How to keep your gadgets from choking the planet"

"9 Springtime Things to Do in the Twin Cities"

Saint Paul Brewing

Axios Twin Cities

"Watershed Bath & Spa to Open in Minneapolis"

Watershed Bath & Spa

"New Voices: The Piling-on Effect of Fees in Criminal Justice "

"6 Of The Cheapest Proteins You Can Buy Right Now"

Multiple Clients

Huffington Post

"'Right to repair' Push Back in Front of Minnesota Legislators"

"James Beard Finalists Include Three Twin Cities Chefs, One Restaurant"

"The Five Best Things We Ate This Year"

"Interview: Hark! Cafe Chef Katherine Pardue"

"Repairable Computers Could Help Save the Planet, Experts Say"

"Minnesota Central Kitchen reaches 2 million meals, dishing up food for people in need"

Appetite For Change

"20 Minnesota-made gifts under $100 for everyone on your list"

Steller Handcrafted Goods

"November 2021 Restaurant Openings and Closings"

Bap and Chicken

"Megan Rapinoe Signs Mural Painted in Her Honor"

Essentially Sports

"MN Restaruants Prepare for Winter"

Saint Paul Brewing, Yia Vang

"MEA Permission | You Also Get Ranch"

Appetite for Change

"Union Hmong Kitchen Set To Move to Graze"

Union Hmong Kitchen

Minnesota Monthly

"Want to help the climate crisis? Don't toss your old iPhone, fix it"

"Staffing shortages still plague Minnesota restaurant industry"

"Chroma Zone Finale"

"Frogtown Arts Festival at Victoria Theater in St. Paul on Saturday"

Pioneer Press + Yahoo News

"St. Paul electronics recycler Tech Dump expands with Tech Discounts retail store on Vandalia Street"

Pioneer Press + Yahoo News

"Saint Paul Brewing's Oktoberfest"

Saint Paul Brewing

Twin Cities Live

"A dozen things to do as the fall arts season begins: Saturday, Sept. 25: Chroma Zone Mural Tours."

"Summer Of Murals Comes To A Fun Conclusion"

"More Twin Cities bars and restaurants implement Covid-19 policies to help stop spread"

Black Hart, Hark! Cafe

Mpls. St. Paul Business Journal

"Chroma Zone Art Festival"

Twin Cities Live

"Local Breweries Celebrating Oktoberfest in a Big Way"

Saint Paul Brewing

4.2

"Chef Yia Vang on why he won't change his father's Hmong sausage recipe — no matter who asks"

Yia Vang + Vinai

Star Tribune

4.1

"Where to Order Last Minute Easter Feasts for Every Mood Around the Twin Cities"

Rose Street Patisserie + Patisserie 46

Eater Twin Cities

3.26

"Twin Cities restaurants fight food insecurity — even as their industry struggles"

Steller Kindness Project + Union Hmong Kitchen

Star Tribune

3.26

"Yia Vang: My father is my hero, and he’s afraid for me. But he also embodies the cure for anti-Asian hate. That’s hope."

Yia Vang + Vinai

Sahan Journal

3.20

"So How Should Your Favorite Restaurant Pay Its Servers? Well, It's Complicated"

Yia Vang + Vinai

NPR

3.2

"Subscriptions and memberships keep customers fed and Twin Cities restaurants in business"

Birchwood Cafe + Spinning Wylde

Star Tribune

3.2

Appetite for Change Feature

Appetite For Change

Lavender Magazine

2.21

Good Company: Steller Handcrafted Goods

Steller Handcrafted Goods

Twin Cities Live

1.21

"Great Pantry Items from Twin Cities Restaurants"

Union Hmong Kitchen, Birchwood, Rose Street

Star Tribune

1.21

"Urban Farming Has A Mission for Twin Cities"

Appetite For Change

WCCO/CBS

1.21

"5 best things our food writers ate in the Twin Cities this week"

Rose Street Patisserie

Star Tribune

1.21

"Spinning Wylde's New Shop and Magical Windowscape"

Spinning Wylde

Pioneer Press

12.20

"First Communal Bathhouse Spa Coming to Twin Cities"

Watershed Spa

MSP Mag

Recent Notes from the Field

9.12.24

Spas, Sanctuaries, and Everything In Between

Mary Quinn McCallum

Minnesota Monthly

6.8.2021

‘Exposure’ Doesn’t Pay the Bills

Mary Quinn McCallum

Twin Cities Business

KUDOS

Mary, I can’t thank you enough for your presence and support throughout this year! I’m so lucky to have you in my corner.
Jaimee Lucke Hendrikson
President and CEO, Visit Saint Paul
Mary is a true listener, storyteller, and inspiration to people, and a supports them in expressing themselves in their own writing and communication.
Tasha Powell
Co-founder and President, Appetite For Change
We couldn't have done any of this without you and your amazing team!
Lisa Lane
Director of Public Policy, Open Arms of Minnesota

More good stuff →