GOOD MADE BETTER

WORK

ENERGETIC, EFFECTIVE, SAVVY

At Field Guide, we make good organizations even better through energetic, effective strategies, creative teamwork and savvy communications outreach. We work behind the scenes to support our clients in whatever capacity they need.


Featured WORK


Recent Wins

3.19.24
"All-In-One guide to Easter Brunch, Buffets, Takeout and Carrot Cakes"
bakehouse | Pâtisserie 46 | Rose Street Pâtisserie
Star Tribune
3.14.24
"National Pi(e) Day at Bakehouse"
bakehouse | Honey & Rye
KSTP
3.14.24
"Stuck In Minneapolis For Spring Break? Try This On For Fun"
Can Can Wonderland | Watershed Spa
Star Tribune
3.14.24
"8 Things to Know About the New Food Hall Coming to Burnsville"
Ate Ate Ate
Star Tribune
2.17.24
"Sweating Buckets, and Loving It: Minnesotans and Their Saunas"
Watershed Spa
The New York Times
2.13.24
"Updated: Attention Procrastinators, Dinner Reservations Are Still Available"
Guacaya Bistreaux | Rose Street Patisserie | Honey & Rye
Star Tribune
2.6.24
"9 free Things to do in the Twin Cities this week"
Mall of America
Star Tribune
2.6.24
"Where to Eat for Valentine's Day"
Broders' Cucina Italiana | Saint Paul Brewing | Terzo
MSP Mag
2.6.24
"Updated: Attention procrastinators, dinner reservations are still available"
Honey & Rye | Rose Street Patisserie
Star Tribune
2.2.24
"The Hottest New Restaurants in Minneapolis and St. Paul Right Now, February 2024"
Ono Hawaiian Plates
Eater Twin Cities
1.17.24
"Peek Inside United Noodles’ New Hawaiian Restaurant"
Ono Hawaiian Plates
Racket MN
1.9.24
"Popular Menu Item Returns To South Minneapolis Restaurant After 20 years"
Broders' Cucina Italiana
KSTP
1.4.24
"The 5 Best Things Our Food Writers Ate In The Twin Cities Area This Week"
Terzo
Star Tribune
1.3.24
"The Hunt For The Golden Beer Can"
Saint Paul Brewing
KSTP
12.26.23
"As Demand Continues To Soar, Food Shelves And Nonprofits Try To Keep Pace With Donations"
PRISM
KARE11
12.12.23
"The Best New Restaurants of 2023"
Eat Street Crossing
Minnesota Monthly
12.6.23
"The Essential Minnesota Holiday Gift Guide"
Watershed Spa
MSP Mag
12.3.23
"The List: Restaurant Gift Card Deals and Specials"
bakehouse | Broders' Cucina Italiana | Can Can Wonderland | Honey & Rye | Ono Hawaiian Plates | Saint Paul Brewing
Minnesota Monthly
12.1.23
"60 Thoughtful Midwest Experiences to Gift This Holiday Season"
Watershed Spa
Midwest Living
11.30.23
"New Co-Presidents To Lead Eureka Recycling in Minnesota"
Eureka Recycling
Waste Dive
11.23.23
"50 People Who Are Changing The Way Minnesotans Eat"
Broders' Cucina Italiana | Bebe Zito
Star Tribune
11.21.23
"$5 Million In Leftover Federal COVID Funds Going To Minnesota Food Banks Ahead Of Holidays"
PRISM
WCCO
11.17.23
"Pies From The Pros: Stephanie March Dishes Up Thanksgiving Pies From Local Bakeries"
Broders' Cucina Italiana | Chowgirls Catering | Honey & Rye | Patisserie 46 | Rose Street Patisserie
Fox 9 Good Day
11.16.23
"St. Paul Brewing Adds Lunch, Cocktail Menu and THC Kombucha"
Saint Paul Brewing
Pioneer Press
11.15.23
"Best of MN, 2023: Shopping & Services"
Eat Street Crossing | Mademoiselle Miel | Watershed Spa
Minnesota Monthly
10.15.23
"Your Weekend Arts Guide: Celebrate Hispanic Heritage Month, explore St. Paul murals"
Chroma Zone
Sahan Journal
9.9.23
"Recycling electronics in Ramsey County is a snap"
Repowered
Spokesman Recorder
10.8.23
"The 5 best things our food writers ate in the Twin Cities area this week"
Rose Street Patisserie
Star Tribune
10.7.23
"The Best Value Wine List in the World"
Terzo
KSTP
10.6.23
"Terzo, in south Minneapolis, garners national attention"
Terzo
CBS

More wins →

Recent Notes from the Field

6.8
‘Exposure’ Doesn’t Pay the Bills
Mary Quinn McCallum
Twin Cities Business
Fine folks we’ve had the pleasure of working with:

Recent Collaborations
An Opera Theatre
Appetite for Change
AteAteAte Food Hall
bakehouse
BIPOC Foodways Alliance
Broders' Restaurants
Can Can Wonderland
Chroma Zone Mural Festival
Community Collage
Eat Street Crossing
Elevate Hennepin
Eureka Recycling
Honey & Rye
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Patisserie 46
PRISM
Ono Hawaiian Plates
Repowered
Rose Street Patisserie
Shop for Change
Spinning Wylde
Saint Paul Brewing
Watershed Spa + Baths
Visit Saint Paul

past clients
Avison Young
Bap & Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
Black Hart of St. Paul
Breaking Bread Café
Chef Yia Vang
Chowgirls
Clancey’s
Coltura
ComMUSICation
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Feeding The Dream
First Avenue: First Love Project
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Guacaya Bistreaux
Gustola Granola
Happy Human Fitness
Hark! Cafe
Keg and Case Market
KFAI Minneculture
Kill Kancer
Let’s Talk Womxn - Twin Cities
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Martha's Gardens
MN Craft Beverage Council
MN Rice Project
Niko Niko
Open Arms of Minnesota
Panchamaya Yoga Therapy
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
Simpls
Spot Spas
Spye
Star Bar & Bistro / Hotel Indigo
St. Paul Public Schools Foundation
Steller Handcrafted Goods
Steller Kindness Project
Superior Switchel
Talisman
Taste of Iceland
Tech Dump / Tech Discounts
The Vinguard
Two Bettys
Union Hmong Kitchen
Unite + Fight
Vinai
Waldmann Brewery
Worker B
MORE Wins

5.4.22
"Star Wars, May the 4th be with you "
Can Can Wonderland
Star Tribune
4.24.22
" St. Anthony: Humble Minneapolis entrepreneurs on the mend after COVID downturns"
Steller Kindness Project + Steller Handcrafted Goods
Star Tribune
4.22.22
"How to keep your gadgets from choking the planet"
Tech Dump
CBS News
4.2.22
"9 Springtime Things to Do in the Twin Cities"
Saint Paul Brewing
Axios Twin Cities
3.31.22
"Watershed Bath & Spa to Open in Minneapolis"
Watershed Bath & Spa
Pride Journeys
3.31.22
"New Voices: The Piling-on Effect of Fees in Criminal Justice "
Tech Dump
Star Tribune
3.22.22
"6 Of The Cheapest Proteins You Can Buy Right Now"
Multiple Clients
Huffington Post
3.20.22
"'Right to repair' Push Back in Front of Minnesota Legislators"
Tech Dump
Star Tribune
3.19.22
"James Beard Finalists Include Three Twin Cities Chefs, One Restaurant"
Chef Yia Vang
Pioneer Press
12.27.21
"The Five Best Things We Ate This Year"
Chef Yia Vang
Star Tribune
12.27.21
"Interview: Hark! Cafe Chef Katherine Pardue"
Hark! Cafe
WCCO
12.17.21
"Repairable Computers Could Help Save the Planet, Experts Say"
Tech Dump
Lifewire
12.16.21
"Minnesota Central Kitchen reaches 2 million meals, dishing up food for people in need"
Appetite For Change
Star Tribune
12.13.21
"20 Minnesota-made gifts under $100 for everyone on your list"
Steller Handcrafted Goods
Axios
12.6.21
"November 2021 Restaurant Openings and Closings"
Bap and Chicken
Phoenix Mag
10.26.21
"Megan Rapinoe Signs Mural Painted in Her Honor"
Black Hart
Essentially Sports
10.22.21
"MN Restaruants Prepare for Winter"
Saint Paul Brewing, Yia Vang
NPR
10.22.21
"MEA Permission | You Also Get Ranch"
Appetite for Change
MSP Mag
10.18.21
"Union Hmong Kitchen Set To Move to Graze"
Union Hmong Kitchen
Minnesota Monthly
10.3.21
"Want to help the climate crisis? Don't toss your old iPhone, fix it"
Tech Dump
CNN
9.25.21
"Staffing shortages still plague Minnesota restaurant industry"
Hark! Cafe
KARE11
9.24.2021
"Chroma Zone Finale"
Chroma Zone
Star Tribune
9.24.21
"Frogtown Arts Festival at Victoria Theater in St. Paul on Saturday"
Spinning Wylde
Pioneer Press + Yahoo News
9.24.21
"St. Paul electronics recycler Tech Dump expands with Tech Discounts retail store on Vandalia Street"
Tech Dump
Pioneer Press + Yahoo News
9.23.21
"A dozen things to do as the fall arts season begins: Saturday, Sept. 25: Chroma Zone Mural Tours."
Chroma Zone
MinnPost
9.23.21
"Saint Paul Brewing's Oktoberfest"
Saint Paul Brewing
Twin Cities Live
9.23.21
"Summer Of Murals Comes To A Fun Conclusion"
Chroma Zone
WCCO
9.22.21
"More Twin Cities bars and restaurants implement Covid-19 policies to help stop spread"
Black Hart, Hark! Cafe
Mpls. St. Paul Business Journal
9.21.21
"Chroma Zone Art Festival"
Chroma Zone
Twin Cities Live
9.20.21
"Local Breweries Celebrating Oktoberfest in a Big Way"
Saint Paul Brewing
Pioneer Press
4.2
"Chef Yia Vang on why he won't change his father's Hmong sausage recipe — no matter who asks"
Yia Vang + Vinai
Star Tribune
4.1
"Where to Order Last Minute Easter Feasts for Every Mood Around the Twin Cities"
Rose Street Patisserie + Patisserie 46
Eater Twin Cities
3.26
"Twin Cities restaurants fight food insecurity — even as their industry struggles"
Steller Kindness Project + Union Hmong Kitchen
Star Tribune
3.26
"Yia Vang: My father is my hero, and he’s afraid for me. But he also embodies the cure for anti-Asian hate. That’s hope."
Yia Vang + Vinai
Sahan Journal
3.20
"So How Should Your Favorite Restaurant Pay Its Servers? Well, It's Complicated"
Yia Vang + Vinai
NPR
3.2
"Subscriptions and memberships keep customers fed and Twin Cities restaurants in business"
Birchwood Cafe + Spinning Wylde
Star Tribune
3.2
Appetite for Change Feature
Appetite For Change
Lavender Magazine
2.21
Good Company: Steller Handcrafted Goods
Steller Handcrafted Goods
Twin Cities Live
1.21
"Great Pantry Items from Twin Cities Restaurants"
Union Hmong Kitchen, Birchwood, Rose Street
Star Tribune
1.21
"Urban Farming Has A Mission for Twin Cities"
Appetite For Change
WCCO/CBS
1.21
"5 best things our food writers ate in the Twin Cities this week"
Rose Street Patisserie
Star Tribune
1.21
"Spinning Wylde's New Shop and Magical Windowscape"
Spinning Wylde
Pioneer Press
12.20
"First Communal Bathhouse Spa Coming to Twin Cities"
Watershed Spa
MSP Mag
KUDOS

  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering