GOOD MADE BETTER

WORK

ENERGETIC, EFFECTIVE, SAVVY

At Field Guide, we make good organizations even better through energetic, effective strategies, creative teamwork and savvy communications outreach. We work behind the scenes to support our clients in whatever capacity they need.

Recent Wins
4.5.23
"Food shelves facing greater pressure with the end of additional SNAP benefits"
PRISM
MinnPost
4.7.23
""Art from the Inside" exhibit at Creators Space features art by Minnesota prisoners"
Art From the Inside
WCCO
3.20.23
"Gallery: A tour of Eat Street Crossing in Minneapolis"
Eat Street Crossing
Star Tribune
3.17.23
"St. Patrick’s Day at St. Paul Brewing"
Saint Paul Brewing
KSTP
3.16.23
"What's Up Weekend: St. Patrick's Day celebrations"
Can Can Wonderland | Saint Paul Brewing
Kare 11
3.15.23
"Irish appetites are calling: Twin Cities area food specials for St. Patrick's Day"
Honey & Rye + Saint Paul Brewing
Star Tribune
3.8.23
"CBIZ Names Finalists for Third Annual Women Transforming Business Awards"
Appetite for Change
BusinessWire
3/1/23
"Sneak Peek: Eat Street Crossing"
Eat Street Crossing
MSP Mag
2.9.23
"Second major business announces closure in North Minneapolis"
Appetite For Change
Kare 11
2.8.23
"Winter Play: Melting the stress of frigid cold at a Minnesota bath house"
Watershed Spa
MPR
1.10.23
"Open Arms of Minnesota expands reach with new St. Paul location"
Open Arms
KARE 11
More wins →
Recent Notes from the Field
6.8
‘Exposure’ Doesn’t Pay the Bills
Mary Quinn McCallum
Twin Cities Business
Fine folks we’ve had the pleasure of working with:
Recent Collaborations

Appetite for Change
bakehouse
Bap and Chicken
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chroma Zone Mural Festival
Chowgirls Killer Catering
Clancey’s
Coltura
ComMUSICation
Eat Street Crossing
Eureka Recycling
KFAI MinneCulture: Dreamland
First Avenue: First Love Project 
Feeding The Dream
Guacaya Bistreaux
Happy Human Fitness
Honey & Rye
Hark! Cafe
Let’s Talk Womxn - Twin Cities
MN Craft Beverage Council 
Minnesota Rice Project
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Open Arms of Minnesota
Panchamaya Yoga Therapy
Patisserie 46
Ono Hawaiian Plates
Repowered fka Tech Dump/Tech Discounts
Rose Street Patisserie
Simpls
Spinning Wylde
Spot Spas
Spye
Saint Paul Brewing
Steller Handcrafted Goods
Steller Kindness Project
The Vinguard
Two Bettys
Union Hmong Kitchen
Vinai 
Watershed Spa + Baths

past clients

Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
Broders' Restaurants
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
St. Paul Public Schools Foundation
Superior Switchel
Talisman
Taste of Iceland
Unite + Fight
Waldmann Brewery
Worker B

MORE Wins
5.4.22
"Star Wars, May the 4th be with you "
Can Can Wonderland
Star Tribune
4.24.22
" St. Anthony: Humble Minneapolis entrepreneurs on the mend after COVID downturns"
Steller Kindness Project + Steller Handcrafted Goods
Star Tribune
4.22.22
"How to keep your gadgets from choking the planet"
Tech Dump
CBS News
4.2.22
"9 Springtime Things to Do in the Twin Cities"
Saint Paul Brewing
Axios Twin Cities
3.31.22
"Watershed Bath & Spa to Open in Minneapolis"
Watershed Bath & Spa
Pride Journeys
3.31.22
"New Voices: The Piling-on Effect of Fees in Criminal Justice "
Tech Dump
Star Tribune
3.22.22
"6 Of The Cheapest Proteins You Can Buy Right Now"
Multiple Clients
Huffington Post
3.20.22
"'Right to repair' Push Back in Front of Minnesota Legislators"
Tech Dump
Star Tribune
3.19.22
"James Beard Finalists Include Three Twin Cities Chefs, One Restaurant"
Chef Yia Vang
Pioneer Press
12.27.21
"The Five Best Things We Ate This Year"
Chef Yia Vang
Star Tribune
12.27.21
"Interview: Hark! Cafe Chef Katherine Pardue"
Hark! Cafe
WCCO
12.17.21
"Repairable Computers Could Help Save the Planet, Experts Say"
Tech Dump
Lifewire
12.16.21
"Minnesota Central Kitchen reaches 2 million meals, dishing up food for people in need"
Appetite For Change
Star Tribune
12.13.21
"20 Minnesota-made gifts under $100 for everyone on your list"
Steller Handcrafted Goods
Axios
12.6.21
"November 2021 Restaurant Openings and Closings"
Bap and Chicken
Phoenix Mag
10.26.21
"Megan Rapinoe Signs Mural Painted in Her Honor"
Black Hart
Essentially Sports
10.22.21
"MN Restaruants Prepare for Winter"
Saint Paul Brewing, Yia Vang
NPR
10.22.21
"MEA Permission | You Also Get Ranch"
Appetite for Change
MSP Mag
10.18.21
"Union Hmong Kitchen Set To Move to Graze"
Union Hmong Kitchen
Minnesota Monthly
10.3.21
"Want to help the climate crisis? Don't toss your old iPhone, fix it"
Tech Dump
CNN
9.25.21
"Staffing shortages still plague Minnesota restaurant industry"
Hark! Cafe
KARE11
9.24.2021
"Chroma Zone Finale"
Chroma Zone
Star Tribune
9.24.21
"Frogtown Arts Festival at Victoria Theater in St. Paul on Saturday"
Spinning Wylde
Pioneer Press + Yahoo News
9.24.21
"St. Paul electronics recycler Tech Dump expands with Tech Discounts retail store on Vandalia Street"
Tech Dump
Pioneer Press + Yahoo News
9.23.21
"Saint Paul Brewing's Oktoberfest"
Saint Paul Brewing
Twin Cities Live
9.23.21
"A dozen things to do as the fall arts season begins: Saturday, Sept. 25: Chroma Zone Mural Tours."
Chroma Zone
MinnPost
9.23.21
"Summer Of Murals Comes To A Fun Conclusion"
Chroma Zone
WCCO
9.22.21
"More Twin Cities bars and restaurants implement Covid-19 policies to help stop spread"
Black Hart, Hark! Cafe
Mpls. St. Paul Business Journal
9.21.21
"Chroma Zone Art Festival"
Chroma Zone
Twin Cities Live
9.20.21
"Local Breweries Celebrating Oktoberfest in a Big Way"
Saint Paul Brewing
Pioneer Press
4.2
"Chef Yia Vang on why he won't change his father's Hmong sausage recipe — no matter who asks"
Yia Vang + Vinai
Star Tribune
4.1
"Where to Order Last Minute Easter Feasts for Every Mood Around the Twin Cities"
Rose Street Patisserie + Patisserie 46
Eater Twin Cities
3.26
"Twin Cities restaurants fight food insecurity — even as their industry struggles"
Steller Kindness Project + Union Hmong Kitchen
Star Tribune
3.26
"Yia Vang: My father is my hero, and he’s afraid for me. But he also embodies the cure for anti-Asian hate. That’s hope."
Yia Vang + Vinai
Sahan Journal
3.20
"So How Should Your Favorite Restaurant Pay Its Servers? Well, It's Complicated"
Yia Vang + Vinai
NPR
3.2
"Subscriptions and memberships keep customers fed and Twin Cities restaurants in business"
Birchwood Cafe + Spinning Wylde
Star Tribune
3.2
Appetite for Change Feature
Appetite For Change
Lavender Magazine
2.21
Good Company: Steller Handcrafted Goods
Steller Handcrafted Goods
Twin Cities Live
1.21
"Great Pantry Items from Twin Cities Restaurants"
Union Hmong Kitchen, Birchwood, Rose Street
Star Tribune
1.21
"Urban Farming Has A Mission for Twin Cities"
Appetite For Change
WCCO/CBS
1.21
"5 best things our food writers ate in the Twin Cities this week"
Rose Street Patisserie
Star Tribune
1.21
"Spinning Wylde's New Shop and Magical Windowscape"
Spinning Wylde
Pioneer Press
12.20
"First Communal Bathhouse Spa Coming to Twin Cities"
Watershed Spa
MSP Mag
KUDOS
  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering
More good stuff →