GOOD MADE BETTER

WORK

ENERGETIC, EFFECTIVE, SAVVY

At Field Guide, we make good organizations even better through energetic, effective strategies, creative teamwork and savvy communications outreach. We work behind the scenes to support our clients in whatever capacity they need.

Recent Wins
4.2.22
"9 Springtime Things to Do in the Twin Cities"
Saint Paul Brewing
Axios Twin Cities
3.31.22
"Watershed Bath & Spa to Open in Minneapolis"
Watershed Bath & Spa
Pride Journeys
3.31.22
"New Voices: The Piling-on Effect of Fees in Criminal Justice "
Tech Dump
Star Tribune
3.22.22
"6 Of The Cheapest Proteins You Can Buy Right Now"
Multiple Clients
Huffington Post
3.20.22
"'Right to repair' Push Back in Front of Minnesota Legislators"
Tech Dump
Star Tribune
3.19.22
"James Beard Finalists Include Three Twin Cities Chefs, One Restaurant"
Chef Yia Vang
Pioneer Press
12.27.21
"The Five Best Things We Ate This Year"
Chef Yia Vang
Star Tribune
12.27.21
"Interview: Hark! Cafe Chef Katherine Pardue"
Hark! Cafe
WCCO
12.17.21
"Repairable Computers Could Help Save the Planet, Experts Say"
Tech Dump
Lifewire
12.16.21
"Minnesota Central Kitchen reaches 2 million meals, dishing up food for people in need"
Appetite For Change
Star Tribune
12.13.21
"20 Minnesota-made gifts under $100 for everyone on your list"
Steller Handcrafted Goods
Axios
12.6.21
"November 2021 Restaurant Openings and Closings"
Bap and Chicken
Phoenix Mag
10.26.21
"Megan Rapinoe Signs Mural Painted in Her Honor"
Black Hart
Essentially Sports
10.22.21
"MN Restaruants Prepare for Winter"
Saint Paul Brewing, Yia Vang
NPR
10.22.21
"MEA Permission | You Also Get Ranch"
Appetite for Change
MSP Mag
10.18.21
"Union Hmong Kitchen Set To Move to Graze"
Union Hmong Kitchen
Minnesota Monthly
10.3.21
"Want to help the climate crisis? Don't toss your old iPhone, fix it"
Tech Dump
CNN
9.25.21
"Staffing shortages still plague Minnesota restaurant industry"
Hark! Cafe
KARE11
9.24.21
"Frogtown Arts Festival at Victoria Theater in St. Paul on Saturday"
Spinning Wylde
Pioneer Press + Yahoo News
9.24.21
"St. Paul electronics recycler Tech Dump expands with Tech Discounts retail store on Vandalia Street"
Tech Dump
Pioneer Press + Yahoo News
9.23.21
"Saint Paul Brewing's Oktoberfest"
Saint Paul Brewing
Twin Cities Live
9.23.21
"A dozen things to do as the fall arts season begins: Saturday, Sept. 25: Chroma Zone Mural Tours."
Chroma Zone
MinnPost
9.23.21
"Summer Of Murals Comes To A Fun Conclusion"
Chroma Zone
WCCO
9.22.21
"More Twin Cities bars and restaurants implement Covid-19 policies to help stop spread"
Black Hart, Hark! Cafe
Mpls. St. Paul Business Journal
9.21.21
"Chroma Zone Art Festival"
Chroma Zone
Twin Cities Live
9.20.21
"Local Breweries Celebrating Oktoberfest in a Big Way"
Saint Paul Brewing
Pioneer Press
9.17.21
"Chroma Zone Mural Fest"
Chroma Zone
The Spokesman Recorder
9.17.21
"Fall Is FIRE — The pretzel people are making a killing these next few weeks."
The Black Hart
Mpls.St.Paul Magazine
9.15.21
"Beer here: 5 Twin Cities-area beer events to check out this weekend"
Saint Paul Brewing
Star Tribune
9.15.21
"News from Apple, Tech Dump and more"
Tech Dump
E-Scrap News
More wins →
Recent Notes from the Field
6.8
‘Exposure’ Doesn’t Pay the Bills
Mary Quinn McCallum
Twin Cities Business
Fine folks we’ve had the pleasure of working with:
2021 Collaborations

Appetite for Change
Bap and Chicken
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chroma Zone Mural Festival
KFAI MinneCulture: Dreamland 2021
First Love Project: 
Feeding The Dream
Happy Human Fitness
Hark! Cafe
MN Craft Beverage Council 
Minnesota Rice Project
Panchamaya Yoga Therapy
Patisserie 46
Rose Street Patisserie
Spinning Wylde
Spot Spas
Spye
Saint Paul Brewing
Steller Handcrafted Goods
Steller Kindness Project
Tech Dump
Tech Discounts
The Vinguard
Union Hmong Kitchen
Vinai 
Watershed Baths + Spa

past clients

Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
Broders' Restaurants
Chowgirls Killer Catering
Eat for Equity
Ecotone Analytics
Eureka Recycling
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
St. Paul Public Schools Foundation
Superior Switchel
Talisman
Taste of Iceland
Unite + Fight
Waldmann Brewery
Worker B

MORE Wins
9.10.21
"Back-to-School — No learning like kitchen learning."
Hark! Cafe
Mpls. St. Paul Mag
9.10.21
"W.A. Frost & Co. requiring proof of negative test or vaccination for indoor dining"
Hark! Cafe
Mpls. St. Paul Business Journal
9.9.21
"Restaurants Step Up to Stop the Spread — local eateries become on-site vaccination clinics."
Hark! Cafe
Mpls. St. Paul Mag
9.4.21
"Eagan Olympian + Labor Day Grocery Store Hours + State Fair News"
Spinning Wylde
Patch.com
9.3.21
"W.A. Frost and Company requiring proof of vaccination or negative COVID-19 test to dine indoors"
Hark! Cafe
KSTP
9.3.21
"2 Twin Cities Restaurants Enforce Vaccine Mandates"
Hark! Cafe
Patch.com
9.3.21
"Latest Vaccine Madates Issues in Minnesota"
Hark! Cafe
Patch.com
9.2.21
"Live Interview at State Fair"
Steller Handcrafted Goods
Twin Cities Live
9.2.21
"St. Paul's W.A. Frost to require vaccine proof before dining indoors"
Hark! Cafe
Bring Me The News
9.1.21
"Check It Out! Artists In Bloomington Are Creating A HUGE Mural Near The MOA"
Spinning Wylde
KRFO
9.1.21
"What to Eat and Drink at the Minnesota State Fair - Top picks for sugary snacks, deep-fried pickles, vegan scones, and more"
Spinning Wylde
Eater
8.30.21
"Community Voice in Shaping Minnesota Food Systems"
Appetite For Change
Sahan Journal
8.30.21
"Land O'Lakes celebrates 100th anniversary by helping KSTP feed Minnesota"
Appetite For Change
KSTP
8.30.21
"Edible Boulevards"
Appetite For Change
The Alley Newspaper
8.27.21
"Minnesota State Fair 2021: The best new foods"
Spinning Wylde
Bring Me The News
8.27.21
"The best and the worst of Minnesota State Fair food this year"
Spinning Wylde
Axios Twin Cities
8.27.21
"F-bombs and hate mail: Restaurants take heat when they ask for proof of vaccination"
Hark! Cafe
CNN Business
8.26.21
"Labor Day Weekend Fun"
Saint Paul Brewing
Visit St. Paul
8.26.21
"Minnesota State Fair makes a comeback with new foods, attractions"
Spinning Wylde
KSTP
8.26.21
"New Foods at the State Fair"
Spinning Wylde
The Jason Show
8.26.21
"New MN State Fair Food Reviews"
Spinning Wylde
Pioneer Press
8.26.21
"Spinning Wylde"
Spinning Wylde
Twin Cities Live
8.25.21
"Resilience in the Creative Enterprise Zone"
Chroma Zone/CCW
Park Bugle
8.24.21
"Is It Legal For Minnesota Businesses To Require That Workers Be Vaccinated?"
Hark! Cafe
WCCO
8.23.21
"Hark Café among the first to require proof of vaccination or negative COVID-19 test to dine indoors"
Hark! Cafe
KARE11
8.23.21
"First Minneapolis restaurant requires vaccine proof or negative COVID test to dine inside"
Hark! Cafe
Star Tribune
8.23.21
"Three New Vendors Just Added to the 2021 Minnesota State Fair"
Spinning Wylde
106.7 KROC
8.23.21
"Minnesota State Fair announces 3 new food vendors"
Spinning Wylde
KSTP
8.20.21
"Downtown Minneapolis Cafe To Require Proof Of Vaccination, Negative Test To Dine Inside"
Hark! Cafe
WCCO
8.20.21
"City Of Minneapolis: Join In Minneapolis Youth Violence Prevention Week Events Aug. 23-29"
Appetite For Change
Patch
4.2
"Chef Yia Vang on why he won't change his father's Hmong sausage recipe — no matter who asks"
Yia Vang + Vinai
Star Tribune
4.1
"Where to Order Last Minute Easter Feasts for Every Mood Around the Twin Cities"
Rose Street Patisserie + Patisserie 46
Eater Twin Cities
3.26
"Twin Cities restaurants fight food insecurity — even as their industry struggles"
Steller Kindness Project + Union Hmong Kitchen
Star Tribune
3.26
"Yia Vang: My father is my hero, and he’s afraid for me. But he also embodies the cure for anti-Asian hate. That’s hope."
Yia Vang + Vinai
Sahan Journal
3.20
"So How Should Your Favorite Restaurant Pay Its Servers? Well, It's Complicated"
Yia Vang + Vinai
NPR
3.2
"Subscriptions and memberships keep customers fed and Twin Cities restaurants in business"
Birchwood Cafe + Spinning Wylde
Star Tribune
3.2
Appetite for Change Feature
Appetite For Change
Lavender Magazine
2.21
Good Company: Steller Handcrafted Goods
Steller Handcrafted Goods
Twin Cities Live
1.21
"Great Pantry Items from Twin Cities Restaurants"
Union Hmong Kitchen, Birchwood, Rose Street
Star Tribune
1.21
"Urban Farming Has A Mission for Twin Cities"
Appetite For Change
WCCO/CBS
1.21
"5 best things our food writers ate in the Twin Cities this week"
Rose Street Patisserie
Star Tribune
1.21
"Spinning Wylde's New Shop and Magical Windowscape"
Spinning Wylde
Pioneer Press
12.20
"First Communal Bathhouse Spa Coming to Twin Cities"
Watershed Spa
MSP Mag
KUDOS
  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering
More good stuff →