GOOD MADE BETTER

WORK

ENERGETIC, EFFECTIVE, SAVVY

At Field Guide, we make good organizations even better through energetic, effective strategies, creative teamwork and savvy communications outreach. We work behind the scenes to support our clients in whatever capacity they need.

Recent Wins
11.10.2022
"Thanksgiving By-the-Box from Chowgirls Catering"
Chowgirls Catering
WCCO TV
10.28.2022
"Tech Dump Renamed Repowered to Make Electronics Recycling Easier"
Repowered
Park Bugle
10.25.2022
"Clancey’s to Open Next Week in Former Grand Cafe Space"
Clancey's
Mpls. St. Paul Mag
10.20.2022
"Guacaya Bistreaux Pushes Minneapolis North Loop to Cuisines Near and Far"
Guacaya Bistreaux
Star Tribune
More wins →
Recent Notes from the Field
6.8
‘Exposure’ Doesn’t Pay the Bills
Mary Quinn McCallum
Twin Cities Business
Fine folks we’ve had the pleasure of working with:
Recent Collaborations

Appetite for Change
Bap and Chicken
Black Hart of St. Paul
Breaking Bread Café
Can Can Wonderland
Chef Yia Vang
Chroma Zone Mural Festival
Clancey’s
Coltura
Eat Street Crossing
KFAI MinneCulture: Dreamland
First Avenue: First Love Project 
Feeding The Dream
Guacaya Bistreaux
Happy Human Fitness
Honey & Rye Bakehouse
Hark! Cafe
Let’s Talk Womxn - Twin Cities
MN Craft Beverage Council 
Minnesota Rice Project
Move Me documentary
Nobel Conference at Gustavus Adolphus College
Panchamaya Yoga Therapy
Patisserie 46
Ono Hawaiian Plates
Repowered
Rose Street Patisserie
Spinning Wylde
Spot Spas
Spye
Saint Paul Brewing
Steller Handcrafted Goods
Steller Kindness Project
Tech Dump
Tech Discounts
The Vinguard
Union Hmong Kitchen
Vinai 
Watershed Spa + Baths

past clients

Avison Young
Bartmann Group
The Beez Kneez
Birchwood Cafe
Broders' Restaurants
Chowgirls Killer Catering
Craftmade Aprons
Eat for Equity
Ecotone Analytics
Eureka Recycling
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Shepherd’s Way Farms
St. Paul Public Schools Foundation
Superior Switchel
Talisman
Taste of Iceland
Unite + Fight
Waldmann Brewery
Worker B

MORE Wins
12.16.21
"Minnesota Central Kitchen reaches 2 million meals, dishing up food for people in need"
Appetite For Change
Star Tribune
12.13.21
"20 Minnesota-made gifts under $100 for everyone on your list"
Steller Handcrafted Goods
Axios
12.6.21
"November 2021 Restaurant Openings and Closings"
Bap and Chicken
Phoenix Mag
10.26.21
"Megan Rapinoe Signs Mural Painted in Her Honor"
Black Hart
Essentially Sports
10.22.21
"MN Restaruants Prepare for Winter"
Saint Paul Brewing, Yia Vang
NPR
10.22.21
"MEA Permission | You Also Get Ranch"
Appetite for Change
MSP Mag
10.18.21
"Union Hmong Kitchen Set To Move to Graze"
Union Hmong Kitchen
Minnesota Monthly
10.3.21
"Want to help the climate crisis? Don't toss your old iPhone, fix it"
Tech Dump
CNN
9.25.21
"Staffing shortages still plague Minnesota restaurant industry"
Hark! Cafe
KARE11
9.24.2021
"Chroma Zone Finale"
Chroma Zone
Star Tribune
9.24.21
"Frogtown Arts Festival at Victoria Theater in St. Paul on Saturday"
Spinning Wylde
Pioneer Press + Yahoo News
9.24.21
"St. Paul electronics recycler Tech Dump expands with Tech Discounts retail store on Vandalia Street"
Tech Dump
Pioneer Press + Yahoo News
9.23.21
"Saint Paul Brewing's Oktoberfest"
Saint Paul Brewing
Twin Cities Live
9.23.21
"A dozen things to do as the fall arts season begins: Saturday, Sept. 25: Chroma Zone Mural Tours."
Chroma Zone
MinnPost
9.23.21
"Summer Of Murals Comes To A Fun Conclusion"
Chroma Zone
WCCO
9.22.21
"More Twin Cities bars and restaurants implement Covid-19 policies to help stop spread"
Black Hart, Hark! Cafe
Mpls. St. Paul Business Journal
9.21.21
"Chroma Zone Art Festival"
Chroma Zone
Twin Cities Live
9.20.21
"Local Breweries Celebrating Oktoberfest in a Big Way"
Saint Paul Brewing
Pioneer Press
9.17.21
"Chroma Zone Mural Fest"
Chroma Zone
The Spokesman Recorder
9.17.21
"Fall Is FIRE — The pretzel people are making a killing these next few weeks."
The Black Hart
Mpls.St.Paul Magazine
9.15.21
"Beer here: 5 Twin Cities-area beer events to check out this weekend"
Saint Paul Brewing
Star Tribune
9.15.21
"News from Apple, Tech Dump and more"
Tech Dump
E-Scrap News
9.10.21
"Back-to-School — No learning like kitchen learning."
Hark! Cafe
Mpls. St. Paul Mag
9.10.21
"W.A. Frost & Co. requiring proof of negative test or vaccination for indoor dining"
Hark! Cafe
Mpls. St. Paul Business Journal
9.9.21
"Restaurants Step Up to Stop the Spread — local eateries become on-site vaccination clinics."
Hark! Cafe
Mpls. St. Paul Mag
9.4.21
"Eagan Olympian + Labor Day Grocery Store Hours + State Fair News"
Spinning Wylde
Patch.com
9.3.21
"W.A. Frost and Company requiring proof of vaccination or negative COVID-19 test to dine indoors"
Hark! Cafe
KSTP
9.3.21
"2 Twin Cities Restaurants Enforce Vaccine Mandates"
Hark! Cafe
Patch.com
9.3.21
"Latest Vaccine Madates Issues in Minnesota"
Hark! Cafe
Patch.com
9.2.21
"Live Interview at State Fair"
Steller Handcrafted Goods
Twin Cities Live
4.2
"Chef Yia Vang on why he won't change his father's Hmong sausage recipe — no matter who asks"
Yia Vang + Vinai
Star Tribune
4.1
"Where to Order Last Minute Easter Feasts for Every Mood Around the Twin Cities"
Rose Street Patisserie + Patisserie 46
Eater Twin Cities
3.26
"Twin Cities restaurants fight food insecurity — even as their industry struggles"
Steller Kindness Project + Union Hmong Kitchen
Star Tribune
3.26
"Yia Vang: My father is my hero, and he’s afraid for me. But he also embodies the cure for anti-Asian hate. That’s hope."
Yia Vang + Vinai
Sahan Journal
3.20
"So How Should Your Favorite Restaurant Pay Its Servers? Well, It's Complicated"
Yia Vang + Vinai
NPR
3.2
"Subscriptions and memberships keep customers fed and Twin Cities restaurants in business"
Birchwood Cafe + Spinning Wylde
Star Tribune
3.2
Appetite for Change Feature
Appetite For Change
Lavender Magazine
2.21
Good Company: Steller Handcrafted Goods
Steller Handcrafted Goods
Twin Cities Live
1.21
"Great Pantry Items from Twin Cities Restaurants"
Union Hmong Kitchen, Birchwood, Rose Street
Star Tribune
1.21
"Urban Farming Has A Mission for Twin Cities"
Appetite For Change
WCCO/CBS
1.21
"5 best things our food writers ate in the Twin Cities this week"
Rose Street Patisserie
Star Tribune
1.21
"Spinning Wylde's New Shop and Magical Windowscape"
Spinning Wylde
Pioneer Press
12.20
"First Communal Bathhouse Spa Coming to Twin Cities"
Watershed Spa
MSP Mag
KUDOS
  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering
More good stuff →