GOOD MADE BETTER

WORK

ENERGETIC, EFFECTIVE, SAVVY

At Field Guide, we make good organizations even better through energetic, effective strategies, creative teamwork and savvy communications outreach. We work behind the scenes to support our clients in whatever capacity they need.

Recent Wins
8.18
"Culinary Campfire Video Series"
Chef Yia Vang
Explore Minnesota
8.17
"Member Impact Spotlight: Tech Dump’s Commitment to Community and Conservation"
Tech Dump
MN Tech
7.21
"Celebrating Two Years"
Bap and Chicken
Star Tribune
7.18
"10 Twin Cities Summer Date Ideas That Are More Than Just A Meal"
Can Can Wonderland
Star Tribune
7.12
"Dreamland 2021 Event"
Black Foodways of MN
KFAI
6.18
"Second Act: She Laid Off Her 14 Knitters And Rehired Them As Covid-19 Mask Makers"
Steller
Forbes
6.9
"Inspirational Women Leaders Of Tech: Amanda LaGrange of Tech Dump On The Five Things You Need To Know In Order To Create A Very Successful Tech Company"
Tech Dump
Authority Magazine
6.8
"Tastes of Home: 4 Immigrant Chefs Share Their Specialties"
Yia Vang
Midwest Living
6.2
"Should you be able to buy a 12-ounce to-go can at a brewery? Groups are pushing to let it happen"
MN Craft Beverage Council
KARE11
5.21
"Baby season has begun at Alpaca farm in River Falls"
Eagle Eye Farm
Fox9
5.20
"From waterfront to hot spots, our annual patio guide has it all"
Saint Paul Brewing
Pioneer Press/Yahoo News
5.20
"Weekend Best Bets: May 21-23"
Chroma Zone Mural Fest
Minnesota Monthly
5.19
"These AAPI chefs are reclaiming the narrative of what Asian cuisine means"
Chef Yia Vang
Today Show
More wins →
Recent Notes from the Field
6.8
‘Exposure’ Doesn’t Pay the Bills
Mary Quinn McCallum
Twin Cities Business
Fine folks we’ve had the pleasure of working with:

Appetite for Change
Avison Young
Bap and Chicken
Bartmann Group
The Beez Kneez
Birchwood Cafe
The Black Hart of St. Paul
Breaking Bread Café
Broders' Restaurants
Can Can Wonderland
Chef Yia Vang
Chowgirls Killer Catering
Chroma Zone Mural Festival
Co Kitchen
Craftmade Aprons
Dreamland 2021 Eat for Equity
Ecotone Analytics
Eureka Recycling
First Love Project
Feeding The Dream
Flavors of the Falls
Foxglove Market and Studio
Fresh Energy
Gustola Granola
Happy Human Fitness
Hark! Cafe
Isadore Nut Company
Keg and Case Market
Kill Kancer
The Lismore Hotel
Little Free Library
M2 Foundation
Mademoiselle Miel
Minnesota Rice
MN Craft Beverage Council
Northern Coffeeworks
Patisserie 46
Peace Coffee
Pollinate MN
Portico Healthnet
Propel Nonprofits
Red Wing Golf Course
Rose Street Patisserie
Shepherd’s Way Farms
Spinning Wylde
Spot Spas
Spye
Saint Paul Brewing
St. Paul Public Schools Foundation
Steller Handcrafted Goods
Steller Kindness Project
Superior Switchel
Talisman
Taste of Iceland
Tech Dump
Union Hmong Kitchen
Unite + Fight
Urban Roots
Vinai
Waldmann Brewery
Watershed Baths + Spa
Worker B

MORE Wins
4.2
"Chef Yia Vang on why he won't change his father's Hmong sausage recipe — no matter who asks"
Yia Vang + Vinai
Star Tribune
4.1
"Where to Order Last Minute Easter Feasts for Every Mood Around the Twin Cities"
Rose Street Patisserie + Patisserie 46
Eater Twin Cities
3.26
"Twin Cities restaurants fight food insecurity — even as their industry struggles"
Steller Kindness Project + Union Hmong Kitchen
Star Tribune
3.26
"Yia Vang: My father is my hero, and he’s afraid for me. But he also embodies the cure for anti-Asian hate. That’s hope."
Yia Vang + Vinai
Sahan Journal
3.20
"So How Should Your Favorite Restaurant Pay Its Servers? Well, It's Complicated"
Yia Vang + Vinai
NPR
3.2
"Subscriptions and memberships keep customers fed and Twin Cities restaurants in business"
Birchwood Cafe + Spinning Wylde
Star Tribune
3.2
Appetite for Change Feature
Appetite For Change
Lavender Magazine
2.21
Good Company: Steller Handcrafted Goods
Steller Handcrafted Goods
Twin Cities Live
1.21
"Great Pantry Items from Twin Cities Restaurants"
Union Hmong Kitchen, Birchwood, Rose Street
Star Tribune
1.21
"Urban Farming Has A Mission for Twin Cities"
Appetite For Change
WCCO/CBS
1.21
"5 best things our food writers ate in the Twin Cities this week"
Rose Street Patisserie
Star Tribune
1.21
"Spinning Wylde's New Shop and Magical Windowscape"
Spinning Wylde
Pioneer Press
12.20
"First Communal Bathhouse Spa Coming to Twin Cities"
Watershed Spa
MSP Mag
KUDOS
  • They added authenticity, nuance, and an element of surprise that makes for a good story.
    Rob Davis
    Director, Center for Pollinators in Energy
  • They understand how I think and how I work, they support me in articulating my voice and the mission of the Birchwood for any audience.
    Tracy Singleton
    Owner, Birchwood Cafe
  • From meaningful marketing campaigns to internal communication, Field Guide effectively took our brand—and our people—to a better place. Brilliant!
    Heidi Andermack & Amy Brown
    Owners, Chowgirls Killer Catering
More good stuff →