Field Guide created a customized overarching communications strategy through an engaged and collaborative discovery phase and landscape assessment. Field Guide got to work - establishing key messaging to work across a large range of different audiences: program participants with ever-changing demographics, individual donors, corporate sponsors, volunteers, and people who shop at thrift stores, to name just a few. The new messaging provided a solid foundation which we used to work on many projects, including a new website, refreshed logo, social media content strategy, paid marketing initiatives, media pitching, event strategy, and more. We also served as trusted advisors as PRISM’s growing team navigated an extra challenging time, providing recommendations on internal communications and operations.