We believed deeply in this project and were instrumental in a successful i-Fund Women campaign and the creation and launch of the Watershed website. After a long and challenge-filled build-out during the pandemic, the gorgeous space measuring 11,000 square feet on two levels was ready to open its doors in October 2022. Field Guide worked closely with the Watershed team to develop clear communications to address myriad questions and misconceptions about communal bathing and was instrumental in garnering public interest and media attention leading up to and after the successful opening. After a highly successful launch and an overwhelmingly positive reception, Field Guide now provides ongoing communications and support, much of it focused on reassuring interested parties that they need to be patient to secure a booking.