Chroma Zone Logo

Celebrating St. Paul’s first ever public mural festival


May 2019 - present


Media Relations

The Creative Enterprise Zone (CEZ) is a mixed-use neighborhood in St. Paul’s Mid-City area dedicated to fostering small businesses and creative entrepreneurship. By supporting artists and creative businesses, the CEZ hopes to stand out as a hotbed of innovative concepts in the greater Twin Cities business community. In partnership with Burlesque of North America and Forecast Public Art, the CEZ hosted St. Paul’s first mural festival, named Chroma Zone Mural and Art Festival, to celebrate artists and local neighborhood businesses. Field Guide helped the festival team navigate its media outreach strategy and manage municipal relationships. 

Building buzz for the city’s first public mural festival

Field Guide coordinated a media outreach strategy that included highly successful preview and kickoff events. The highly-anticipated community and media preview event was organized to announce the chosen artists and was well-attended by neighbors, stakeholders, and members of local media. Months later an energized kickoff party was held on the eve of the festival, an event which ended with City Councilmember Mitra Jalali, Ramsey County Commissioner Toni Carter, and CEZ Board Chair/event organizer Catherine Reid Day, all going up the side of the Dual Citizen Brewing Company building via a lift to spray paint an exterior wall -- an apt and festive beginning to a widely well-received and successful week, despite one of the rainiest weeks in recent memory. 

The Outcome

The Field Guide team developed a comprehensive media outreach strategy that drew local and statewide coverage of the event. By targeting local newspapers, magazines, blogs, television and radio stations, Field Guide raised awareness of this very cool first-of-its-kind festival in the Twin Cities.

Artists will transform buildings during eight-day mural festival

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